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Interactive Media Authoring
Transcript of Interactive Media Authoring
iSpring Suite Planning: Creating a program, database, document, etc. with a
authoring tool requires planning beforehand. The planning would include creating the basic layout of the service as well as which graphics and videos are going to be used on the page.
This will be done though the use of buttons, hotspots and even movement of a graphic. In terms of marketing, companies will use authoring tools so that they can promote themselves easier and cheaper than they could have before. They will do this either through creating a website for their company outlining what they do as well as services they may sell, or through promotional packages which will include CD's and DVD's outlining what the company provides for the user. Format: The format for services created using authoring tools varies depending on how a company wants to get its information across to the audience. These formats can vary from applications in websites, CD/DVD's to presentations and interactive TV. Within websites the company may create an interactive advert which lets a user physically interact with the advert in order to gather attention. For example, various cleaning products have adverts which play on web pages which, at a certain point, allow the user to 'wipe away' stains from a t-shirt using their mouse. This gives the user an interactive experience and hopefully, for the company, boots sales. Presentations are also a form of interactive media authoring. Presentations are designed to inform the audience along with visual aids in a professional manner. There are a number of different authoring tools which provide this service, whether it may be a piece of software or even a website. Websites such as Prezi offer this kind of service to the user within their websites, allowing them to create professional and dynamic presentations to present to their audience. Assets: Within a media authoring tool, users have the option to insert a number of different assets to whatever they may be creating. These assets come in the form of sounds, video, vector graphics, animations, images, etc.
In terms of creating presentation, these assets can serve as visual aids for the user that they can refer to when presenting what they have created.
All of these assets are used within a media authoring tool and give the user freedom to create whatever they want. Without them the user would be limited and their product may not look as professional. For example, the positive aspect about using vector images within a presentation means that the quality of the image will not suffer if the user is to show said image in a close up view. Assets can also be interactive and come in the form of buttons, hotspots, etc. These particular assets are created within the authoring tool (Adobe Flash as an example) through scripting.
The scripting of buttons/hotspots will allow users to interact with certain areas of a page. For example, a button created through scripting will allow the user to press it and go to another page, activate something on the screen and possibly move and object using certain keys. Limitations There are a number of limitations when creating a product using a interactive media authoring tool, one of which is size. While this may not be an issue with presentations, creating a product within software such as Adobe Flash may result in a large file size. This would be down to the amount of assets that would be used to create the product, especially if the product would contain a number of videos and sound files.
As a result of large file sizes, download times may also be an issue. While it may not be an issue for some, a companies/users download speed may not be as fast as others, meaning downloading a product will be time consuming for some. An example of Actionscript. When creating an interactive media product, restrictions can be a problem for the publishers of a product. Restrictions can come in the form of the content that can be put into the product or what software can be used to create the product.
For example, interactive media products such as games all require an age rating in order to be sold to the general public, where the ratings are given based on guidelines of what content is allowed for each age rating. If a publisher is targeting a product to a younger audience but are given a high age rating, they are restricted to the audience they market and sell the product to. They can solve this problem by adjusting the content within the product which will cost the company time and money. The other form of restrictions, regarding software limitation, mainly effects the user of the product. For example, a product a company has created may require the user to download a plug-in in order for the software to work. The issue with this is that if the software is old, so will be the plug-in and may be hard to find or not exist anymore, making the software redundant. Daniel Stockton Creating a presentation using Prezi. Buttons created in Flash using Actionscript.