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Copy of Nestle Chamyto

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by

Jenelyn Moreno

on 4 May 2016

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Transcript of Copy of Nestle Chamyto

Nestle Chamyto
Place
Price
Why does Chamyto failed in the market?
The Product
Levels of competition
Yakult
(Nestle bear brand probiotic drink)
SEGMENTATION
Families
Children
Teen
Mature


Promotion
As a traditional and market insight company nestle invest in promotion and disclose of brand encourages sports sponsoring and giving prizes for contest. Also by making an advertisement commercial.

The old 4p’s

The New 4p's
It has a taste of medicine.
It is not famous unlike its competitors.


The product was mainly found in markets, hypermarkets and groceries.
Regular = 5php
One pack of 4 regular = 20

The Product

SWOT ANALYSIS


Strength


Healthy drink
Has variety of flavours
Comes in different sizes
All natural
Reasonable price
Weaknesses
Strong competition
Small distribution

Opportunities
Trend in health concern
Increase in number of stores and hypermarket

Threats
Over popular competitors
Retaining customer

Chamyto will be available in
3 different sizes, which are 60ml,
233 ml, and 500ml. and will also
be available in different flavors:

- Original flavor - Strawberry
- Apple - Orange
- Chocolate - Grapes






Product design and packaging



Nestle CHAMYTO milk is a tasty
and healthy Fermented it contains
exclusive live lactobacilli of NESTLÉ,
delicious for breakfast or snack.
It is diminutive form of chamo,
which is translated as kid or teen
(teenager).
The Chamyto dairy product that is prescribed by doctors when you take antibiotics has lactobacilli and other microorganism helps restore gut flora.
The packaging consists of a chamyto injected into a polyethylene bottle sealed with dealuminio film. It was named after a Disney character (Aladdin’s genie).

Place


Put up a store where consumer can directly buy the product
hire people to peddle the product
This will also be available in all supermarkets nationwide.
Price
 Chamyto will be priced 9php for every 65ml bottle 18php for every 233ml bottle and 35php for every 500ml bottle.

Promotion
Online store on Facebook, Instagram and Twitter
Put up a free taste booth on the first week of our relaunching
Giving away flyers to by passers.
Advertisement commercial in television
Online store on Facebook, Instagram and Twitter
Giving away flyers to by passers.
Full transcript