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NSAA Presentation

Presentation for Jules and Leanne
by

Sarah McGahan

on 16 August 2010

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Transcript of NSAA Presentation

Own Your Space How clear is the market about what you do? What guy or girl are you? The Tsunami Guy
The Gen Y guy
The Purple Cow Guy
Consistent
· Content
· Bio
· Website
· Demo
· Marketing Materials
· Personal Presentation
· Testimonials Schools
Community
Government
Nationals
Multi-Nationals = LEVERAGE! Phone
Business Card
Small Budget
Database $$ Database
Newsletter
Podcast
Demo
Website
Showcase/Sponsorship
(keep it or pass it on!) Expand
Database Media
Associations
Bureaus Remember.....
Leverage Your Time
Leverage Your Money What is a Speaker Management Company?
•Manages specific speakers
•Speaker Facing
•Finds clients for their speakers!
How To Get Clients and Bureaus Calling You! What is a Speakers Bureau?
•Broker
•Client Facing
•Finds speakers for their clients! · Owning your space
· Being that guy or girl
· Picking a market that pays
· Choosing what you talk on
· Making sure it has legs
· Being the ‘no brainer’
‘Package Yourself to Hit Your Target Market’ 11th October 2010 Associations Bureaus Media Schools Community Nationals Multi-Nationals Speaker Marketing Cycle Mass Individuals Reactive Proactive Look at yourself as a product Be Consistent...
Pick a space that pays! Pick a lane
It is OK to say No
Find a good umbrella topic
The 'Jerry McGuire' principle BE THE 'NO BRAINER'! Phone
Business Card
Small Budget
Database Speaker Marketing Cycle Reactive Proactive Mass Expand
Database $$ Database
Newsletter
Podcast
Demo
Website
Showcase/Sponsorship
(keep it or pass it on!) Individuals Media
Associations
Bureaus
Full transcript