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Post-Switch DM Presentation

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James Campbell-Clause

on 20 April 2010

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Transcript of Post-Switch DM Presentation

< 3% 6% Compiling consumer data (Loyalty Card)

Storing on a database

Fully personalised mail piece to an individual

Better ROI

Environmentaly friendly
Integrating digital technology... 2009 2010 Economic recession

Budgets squeezed

Focus on retention

Increased digital marketing 64% ignoring emails

Budget freezes removed

Higher volumes

More integration with Direct Mail Increased ROI 25% Direct Mail A new dawn – the integration of digital and direct mail UK Postal Industry ? Integration of digital marketing and direct mail as complimentary media Over 50% of people thinks direct mail gives a better impression of a company
71% rather receive vouchers, brochures and cayalogues
69% Prefer to receive sensitive material
64% ignore emails
66% prefer to receive detailed info by direct mail
Over 50% of people prefer to be contacted by a combination of direct mail and online advertising
69% think email is best used to support direct mail
60% would prefer a combination
80% believe email is used best for short messages and offers. Digital Mail Direct
Mail Digital
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