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Semi-Structured Interview

Communication Research 2017/2018 -V lectures

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on 6 April 2018

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Transcript of Semi-Structured Interview

Communication Research
semi-strucured interview
3rd February 2017
Why using interviews?
interviewing may be appropriate where depth of meaning is important and the research is primarily focused in gaining insight and understanding.
• It provides the opportunity to generate rich data;
The “interview” is a managed verbal exchange
Interview and its requirements
- Its effectiveness heavily depends on the communication skills of the interviewer:
How to structure questions
1) General dimensions related to the research design (four of five dimensions are enough)
2) For each dimension writing three/four questions
3) Which questions? It obviously depends on your research design. My suggestion is asking accounts of practices.
Exempla (research on TV series consumption habits):
Views of technolgy and "Black Mirror" consumption
Watching Black Mirror are you more afraid about technology?
Did you like Black Mirror?
Could you please tell me how you typically watch Black Mirror?
Which setting (and other practical stuff)
interviewer effect
What we are looking for?
The argument is that only by developing intimate, trusting and empathetic relationships will respondents feel able to talk freely
• Language use by participants was considered essential in gaining insight into their perceptions and values;
• Contextual and relational aspects were seen as significant to understanding others’ perceptions;
• Data generated can be analysed in different ways.
- clearly structure questions;
- pause, probe or prompt appropriately (Ritchie & Lewis, p.141);
- encourage and let the interviewee to talk freely, ability to establish rapport
culture is always embedded in practices, and practices are always cultural
4) Do not suggest any answers, in any way.
This is the question
What it is also important to investigate
It is really important to tape-record interviews
My advice is also taking as much notes as possible at the end of the interview (interpretation, most important accounts, etc.)
It is also strongly advised transcript these tapes for analysis
After interviews
Full transcript