Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Semi-Structured Interview

Communication Research 2017/2018 -V lectures
by

lectures prezi

on 6 April 2018

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Semi-Structured Interview

Communication Research
sergio.splendore@unimi.it
semi-strucured interview
3rd February 2017
Why using interviews?
interviewing may be appropriate where depth of meaning is important and the research is primarily focused in gaining insight and understanding.
• It provides the opportunity to generate rich data;
The “interview” is a managed verbal exchange
Interview and its requirements
- Its effectiveness heavily depends on the communication skills of the interviewer:
How to structure questions
1) General dimensions related to the research design (four of five dimensions are enough)
2) For each dimension writing three/four questions
3) Which questions? It obviously depends on your research design. My suggestion is asking accounts of practices.
Exempla (research on TV series consumption habits):
Views of technolgy and "Black Mirror" consumption
Watching Black Mirror are you more afraid about technology?
Did you like Black Mirror?
Could you please tell me how you typically watch Black Mirror?
Which setting (and other practical stuff)
interviewer effect
What we are looking for?
REPRESENTATIONS
OPINIONS
SO ON SO FORTH
The argument is that only by developing intimate, trusting and empathetic relationships will respondents feel able to talk freely
• Language use by participants was considered essential in gaining insight into their perceptions and values;
• Contextual and relational aspects were seen as significant to understanding others’ perceptions;
• Data generated can be analysed in different ways.
- clearly structure questions;
- pause, probe or prompt appropriately (Ritchie & Lewis, p.141);
- encourage and let the interviewee to talk freely, ability to establish rapport
culture is always embedded in practices, and practices are always cultural
4) Do not suggest any answers, in any way.
Wrong
Wrong
Right
This is the question
What it is also important to investigate
It is really important to tape-record interviews
My advice is also taking as much notes as possible at the end of the interview (interpretation, most important accounts, etc.)
It is also strongly advised transcript these tapes for analysis
After interviews
Full transcript