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Sexploitation of women in the media

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Kimberly Bantula

on 6 June 2014

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Transcript of Sexploitation of women in the media

"The Media: Modern Forum for Promoting the Role of Women in Society" : Message of the Holy Father John Paul II for the 30th world communications day
Who does it affect?
The Catholic Church's point of view
"recognizes that the media plays a crucial role in communications, specifically the promotion of justice and equality for women and fostering appreciation for their specific feminine gifts,"
"Sadly though, we often see not the exaltation but the exploitation of women in the media. How often are they treated not as persons with an inviolable dignity but as objects whose purpose is to satisfy others' appetite for pleasure or for power? How often is the role of woman as wife and mother undervalued or even ridiculed? How often is the role of women in business or professional life depicted as a masculine caricature, a denial of the specific gifts of feminine insight, compassion and understanding, which so greatly contribute to the "civilization of love"?
Monday, February 17, 2014
Vol XCIII, No. 311
What is Sexploitation?
Our Conclusion...
“There are some women who are probably genuinely aroused by the idea of being photographed naked. But I think we can safely assume that many more women appear in Playboy for the simple reason that they are paid to. Which is fine. But 'because I was paid to' is not the same thing as 'I'm taking control of my sexuality.”
― Ariel Levy, Female Chauvinist Pigs: Women and the Rise of Raunch Culture
“Women's liberation and empowerment are terms feminists started using to talk about casting off the limitations imposed upon women and demanding equality. We have perverted these words. The freedom to be sexually provocative or promiscuous is not enough freedom; it is not the only 'women's issue' worth paying attention to. And we are not even free in the sexual arena. We have simply adopted a new norm, a new role to play: lusty, busty exhibitionist. There are other choices. If we are really going to be sexually liberated, we need to make room for a range of options as wide as the variety of human desire. We need to allow ourselves the freedom to figure out what we internally want from sex instead of mimicking whatever popular culture holds up to us as sexy. That would be liberation.”
― Ariel Levy, Female Chauvinist Pigs: Women and the Rise of Raunch Culture
Sexploitation of women in the media
Coined in the 1940's, this term expresses the commercial exploitation of sex, sexual attractiveness, or sexually explicit material
Women's Role in Sexploitation
Guess the Advertisement
The media's emphasis of the importance of the female body affects society as a whole
a) lingerie company
b) automobile company
c) Interior Design company
a) Fitness club
b) Beauty products
c) Electronic company

a) moisturizing cream
b) cosmetic surgery

"you're an animal, baby, it's in your nature
Just let me liberate you
You don't need no papers
That man is not your maker And that's why I'm gon' take a good girl
I know you want it"
-Robin Thicke (Blurred Lines, 2013)
"Make your girl go down"
Rihanna (Pour it up,2013)
Baby, you’re looking fine
I have you open all night like an iHop
I take you home baby let you keep me company
You gimme some of you, I give you some of me
You look good, baby must taste heavenly
Television and Films
Women and Girls Are Stereotyped, Sexualized, and Underrepresented
on screen
70% of all TV programs contain sexual content, with 34% depicting or implying sexual behaviour.
Megan Fox - Transformers
Jessica Simpson- Daisy Duke
Angelina Jolie- Tomb Raider
Men are exposed to narrow ideals of female sexual attractiveness, resulting in controversial consequences.
The unrealistic portrayal of women in the media creates difficulties for some men to fully accept and appreciate their female partner when they fail to live up to an ideal.
As well, the media's sexualization of women encourages the male to habituate female objectification. This produces negative sociological effects, including a decreased respect for long-term, monogamous relationships, and an attenuated desire for procreation.
The narrow ideals of women presented by the media are a direct response to what the consumers respond positively to. The over-representation of women with a specific physical description in a media is used to appeal to the specific, intended audience. The media caters to their audience, and therefore so does their female representations.
Showcasing the beauty of many different women also nurtures the appreciation for their beauty as a group.
Most importantly, the common misconception that sexualizing women leads to sex crimes has been definitely disproved.
Why does the media target women?
Sexualization in advertising builds on the premise that people are curious about sexuality and that past experience in marketing has proven it's effectiveness in grabbing the audience's attention and successfully selling the marketed idea and/or product.
The sexual depictions of women in the media create perceptions of the female role that results in controversial consequences for women.
The objectification of women in the media reduces the perception of their value to equal of an object or commodity. The focus of appearances disregard's a woman's personality and dignity, and results in unfair stereotyping and gender inequality.
Women of average or normal appearance may also feel inadequate or less beautiful in comparison to the extraordinarily attractive women promoted by the media. As a response to these destructive female representations, women may feel pressured to fit the media's definition of perfect in order to gain validation, resulting in the normalization of sexualization.
Women who appear in the media under a positive light and declared attractive feel empowered and appreciated. Their self-objectification is a liberating expression of their empowerment over men, marking not the downfall of feminism but its triumph. They consider this to be proof that women have become strong enough to express their sexuality publicly.
Sex-positive feminism also argues the point that sexual freedom is essential to women's freedom.
Future Generations
Adolescents are exposed to sexual content in the media during a developmental period when gender roles, sexual attitudes, and sexual behaviors are being shaped.
The media's implied definition of the ideal woman encourages self-objectification, teaching youth to base female self worth on their sexuality. This ignorance of their right to dignity is why kids are beginning to wear revealing clothing and engage in lewd behavior earlier than previous generations.
Furthermore, these influences contribute to the development of psychological disorders, such as anorexia and bulimia.
The media's promotion of self-objectification influences youth to advocate for their sexual freedoms and rights. The liberalization of the female body teaches youth that they deserve the freedom to express their sexuality, and furthermore: their inherit right to dignity.
As well, the use of a desirable endorser in advertisements produces sales revenue which consequently stimulates economic growth and securing a brighter future for future generations.
The Media's influence
A new study by a researcher at the San Diego Supercomputer Center at the University of California, San Diego, says that by 2015, the sum of media asked for and delivered to consumers on mobile devices and to their homes would take more than 15 hours a day to see or hear. That volume is equal to 6.9 million gigabytes of information, or a daily consumption of
nine DVDs worth of data per person per day.
Adolescent exposure to sexual content in the media is of particular concern as the cognitive skills that allow them to critically analyze messages from the media and consider the various potential consequences of their decisions are not fully developed.

Film director Budd Boetticher summarizes the view: "What counts is what the heroine provokes, or rather what she represents. She is the one, or rather the love or fear she inspires in the hero, or else the concern he feels for her, who makes him act the way he does. In herself the woman has not the slightest importance."
Music, with its increasing success has now become immersed in the world of media. Artists are fully aware that their lyrics and music videos will receive heavy exposure. For example in order for a male rap artist to boost their image and establish themselves they will talk about sex and women…
The sexploitation of women refers to the criticisms against the use/portrayal of women in the mass media to increase the appeal of a product to the detriment of, or without regard to, the interests of the women portrayed, or women in general.
a) Moisturizing cream
b) automobile company
c) electronic company
Pornography desensitizes people to their sexuality, impacting their sexual response when interacting in real life situations.
More female models as apposed to male models are suggestively dressed in these advertisements.
28% of female models in television commercials had comments made about their looks, as apposed to male models that were commented on looks only 7% of the time. (3) Even in advertisements aimed towards children the difference can be seen. For example in a study that looked at Saturday morning toy commercials, it was found that 50% of commercials that were aimed at girls discussed physical attractiveness within the advertisement, while none of the commercials aimed at boys referred to appearance.
Encourages, persuades, or manipulates an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.
Can you tell us any other media platforms that exploit women?
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