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Marketing and Communication Mix for Services

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Darshil Mehta

on 30 November 2012

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Transcript of Marketing and Communication Mix for Services

Marketing and Communication Mix for Services Personal Communication Advertising Sales Promotion THANK YOU Selling Broadcast Sampling Customer Service Training Telemarketing Word of mouth Publicity and Public relations Instrumental Materials Websites Corporate Design Signage Print Internet Outdoor Direct mail Coupon Sign-up rebates Gifts Prize promotions Press releases and Kits Press Conference Special Events Sponsorships Trade-shows and Exhibitions Media initiated coverage Brochures Software CD-ROM Instruction manual Interior Decor Vehicles Equipments Stationary Uniforms
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