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Introduction to 'the Creative and Cultural Industries' module

jenny kidd

on 10 October 2017

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Transcript of CCI1

Cultural Studies: Stuart Hall, Richard Hoggart, Raymond Williams
Cultural Policy Studies
Is creative industries a policy discourse or an intellectual one?

Is it a way of smuggling in neo-liberalist ideals over and above the critical mission of cultural studies?

Is it moving the study of culture from the humanities into business schools or economics?

How can the creative economy take best advantage of the digital economy?

Can you have a one-size-fits-all policy for these sectors?

Which of the creative industries do you most identify with?

What are the challenges that are facing that sector?
How many of those challenges relate in some way to increased digitalisation?

What does a job in the creative industries look like? What does it mean to be 'a creative'?

Why have you not heard more talk about 'the creative industries' during your studies here?
Some Questions to consider:
1. Intro to course
2. The history
3. Definitions
4. Criticisms
Questions raised...
What are the creative industries
The Creative Industries are defined in the 1998 Mapping Document as “those activities which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”. DCMS

Know your history...
Key debates in the cultural sector
Doing business in the creative economy
Creative marketing and the importance of play
Working in the creative economy
Cities, culture and creativity
Culture in communities
Why the shift in rhetoric?
re-branding Britain - cool Britannia, prosperous and modern
embrace of markets, but simultaneous embrace of the arts
Present break from Thatcher era policy and rhetoric
embrace of creativity and innovation
embrace of knowledge society and new technology
The Culture Industry: Horkheimer and Adorno
Criticisms of Creative Industries definition
Creative Industries
...but don't underestimate its complex, controversial and contested nature
How to aggregate the data
What are the boundaries: exclusions/inclusions
Problems of comparison
Aren't all industries creative?
Focus on cities and London-centric
It's now irrelevant
So, its about...
Culture and economics
Collaborations, Networks and the Social
Working creatively to keep up with change
Production and consumption
Political origins problematic
Where does that leave us?
Predictions of the demise of Creative Industries rhetoric are premature...
Definition is self-serving and instrumental
To give culture a use-value
culture as a 'way of life' (Raymond Williams)

it becomes possible to argue that 'all industries are cultural industries in that they are involved in the production and consumption of culture' (Hesmondhalgh 2013: 16)

CS was 'stuck in an adolescent phase of argumentativeness, where each practitioner was free to argue whatever they liked’ (Hartley 2012: 39 in
Digital Futures for Cultural and Media Studies)
'You cant just go out and pile all the creative ideas, designs, inventions, films, music, radio, artworks, plays, video games and publications in the country onto a giant scale and weigh them. Instead, the size, value and number of jobs involved in each sector can be estimated' (Davies & Sigthorsson 2013: 9)
'the creative industries don't exist - at least not as a unified category' (Davies and Sigthorsson 2013: 1)
the creative economy
'we seek to define a clear framework for policy, based on a simplified definition of the creative industries as
“those sectors which specialise in the use of creative
talent for commercial purposes.” But the creativity which drives these industries is also critical for many other parts of the economy.' (Bakhshi et al 2013)
'Britain's creative industries are of huge importance to our economy and as successful as any in the world. We are blessed in the UK with extraordinary creativity which is backed up by superb training in technical skills and a supportive tax regime' John Whittingdale MP, Secretary of State for Culture, Media and Sport
two links:
Creative Industries policy saw ‘the emergence of new economic discourses … foregrounding small businesses, networks, risk-taking, creativity and constant innovation in a way that set the cultural industries as exemplars for a new kind of economy and central to our future economic growth.’ John O’Connor, 2010
week 1:
mapping the creative economy
what's it all about?

- culture and economics
- production and consumption
- collaborations, networks
- innovation, risk, uncertainty
- technology - the digital economy
- new ways of working
- a mixed economy
- intellectual property
- the global... and the local
Guest Lecturer: Prof Ian Hargreaves CBE
Setting Up Assignment 2
The term is a conflicted
Full transcript