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MGM 404

Schwab's Dairy Farm
by

Ruwan Meepagala

on 22 April 2010

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Transcript of MGM 404

Schwab's Dairy Farm Market Research Consulting Project Minwoo Chun
Sara Gorssberg
Lindsay Hampton
Raymond Kong
Vicki Tran
Chris Weber
Mike Wright Objective: Identify oportunities in the
WNY Dairy Markets Our Research
Needs Analysis Segmentation, Targeting, & Positioning
Integrated
Marketing
Communications RBST Free
Organic
Milk Consumption
Fast Food
Yogurt Current Market Trends Key Attributes •Brand Name
•Quality
•Content (nutrients, calories)
•Packaging/ labeling
•Taste, price/value
•Convenience
•Portion size
•Freshness
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