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CMNS 321 E108

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Yang Wang

on 15 November 2012

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Transcript of CMNS 321 E108

HATSUNE MIKU Technology & Musical Culture II—Music as Media E L E C T R O In psychology: “figure/ground stimulus” Curtis Reading:
Marshall McLuhan borrows the concept of figure and ground from Gestalt psychology, to illustrate the concept of how perception can alter our consciousness of the world around us.This concept is also associated with his famous phrase, “The medium is the message”. He used this concept to explain how a communications technology, the medium or figure, necessarily operates through its context, or ground. “the music was the figure, and the technology was the ground” (p. 92). Subculture Name Hatsune Miku
Birthday August 31
Age 16 years
Height 158 cm / 5.2 ft
Weight 42 kg / 93 lbs
Suggested Genre Pop/Dance
Suggested Tempo Range 70–150bpm
Suggested Vocal Range A3–E5 Manga / Cosplay / Otaku According to Dick Hebdige’s, the way subcultural uses of style can be a point of refusal, a way in which an often marginalized group of people announce their protest and challenge to mainstream culture and relationships of power. The study of subcultures often consists of the study of symbolism attached to clothing, music and other visible affectations by members of subcultures, and also the ways in which these same symbols are interpreted by members of the dominant culture.

Hatsune Miku -- Subculture or Mainstream in Japan?
How about other countries such as China, Canada and America? “HATSUNE MIKU is not merely music software anymore. It's turned into a source of inspiration to create its derivative works.”
--- Crypton says on its website D I S C U S S I O N Q U E S T I O N S A singing synthesizer application with a female persona.
Developed by Crypton Future Media.
Hatsu (first) ne (sound) Miku (future) What will be the future trends in popular music? What kind of music will be popular in the future?

What do the audience expect to get from Miku's concert?

Moore (2002) points out "whether performance is authentic, then, depends on who we are." From your point of view, how do you view Miku as a musician? Completely Virtual or partial authentic? Virtuality vs. Authenticity Virtuality

Miku’s voice was created by taking vocal samples from the voice actress Saki Fujita.

Miku—a virtual singer who can sing any song that any body composes. Authenticity

Facebook page

Fan club (www.mikufan.com)

Own record label

Worldwide tour concerts Record Label

In August 2010, over 22,000 original songs had been written for Hatsune Miku. Later reports confirmed that she had 100,000 songs in 2011 to her name.

On September 12, 2007,Amazon reported sales of Hatsune Miku totaling 57,500,000 yen,(747500 CAD) making her the number one selling software of that time. Live Concerts

As a virtual idol, Hatsune Miku performed her first "live" concert during Animelo Summer Live at the Saitama Super Arena on August 22, 2009.

Miku also performed her first overseas live concert on November 21, 2009, during Anime Festival Asia (AFA) in Singapore.

On March 9, 2010, Miku's first solo live performance titled "Miku no Hi Kanshasai 39's Giving Day" was opened at the Zepp Tokyo in Odaiba, Tokyo.

Miku performed in the United States on July 2, 2011 at the Nokia Theater at L.A. Live during the 2011 Anime Expo in Los Angeles. Otaku is a Japanese term used to refer to people with obsessive interests, particularly anime, manga or video games. In modern Japanese slang, the term otaku is most often equivalent to “geek”. However, it can relate to a fan of any particular theme, topic, hobby or any form of entertainment. Phonograph-->LP Player-->Cassette-->CD Player-->MP3
What’s Next? Holographic Projection & Vocaloid Holographic projection is a technique that offers audiences a 3 dimensional viewing experience through a clear screen. Vocaloid: is a singing synthesizer, a software enables users to synthesize singing by typing in lyrics and melody. Prof Darryl Cressman: "Technology always derived from a culture concept."
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