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Robyn Lee

on 17 October 2013

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Transcript of Mackelmore<3

Birth name Ben Haggerty
Also known as Professor Macklemore
Born June 19, 1983 (age 30)
Seattle, Washington, U.S.
Genres Hip hop
Occupations Rapper
Years active 2000–present
Labels Macklemore LLC
Associated acts Ryan Lewis, Scientific Shaman, Blue Scholars, Debaser
Artists no longer require the traditional means of music distribution in order to monetise their work, as labels are being subverted by the Internet. In addition to that, advancing technology and computer programs mean that you no longer have to spend thousands to record an album - you can do it from your bedroom instead.

The latest sign of the times came this week from the United States, as Macklemore became the first artist since Lisa Loeb in 1994 to top the US charts despite being an unsigned artist. The song, 'Thrift Shop', has shifted more than 1 million units online since its release, proving that there are alternatives to having a major label spending big bucks to promote you. He has already released one mixtape, three EPs and two albums without any support from a major label.
Macklemore's 'Thrift Shop', however, had no such backing instead relying on word-of-mouth, social media and harnessing of the blogosphere to make its mark.

Does this count as a high-water mark for the music industry's relationship with non-traditional means of distribution and promotion? This could well be the case. In a world where major music institutions are under severe financial pressure , you can bet that the labels are worried about this. The online and technological resources available to artists is only going to improve with time, so it's up to the record labels and publishers to re-evaluate their standing in the music process and make the necessary changes.

If they're smart things will change for the better but if they miss a beat on this one, the music landscape could be forever changed.

The times, it would appear that they are a-changin'.
Mackelemore was the one one of singer song writer to write a song about peoples Sexuality, The Song Is called Th
Thats The Chorus Of The Same Lov
And I can't change
Even if I tried
Even if I wanted to
And I can't change
Even if I tried
Even if I want ed to
My love
My love
My love
She keeps me warm
She keeps me warm
She keeps me warm
She keeps me warm

I can’t even remember when I first met D-Sane, it feels like quite a long time ago. Maybe some time between 2007-08? He had grown a reputation for being a go-to producer for many hip-hop artists in Seattle. Lots of my friends in the Seattle community had gone to him frequently to master their records/beats.

I remember going to his studio for the first time. I was like “DAMN!” at the site of a Sony C800, a Kanye/Beyonce/Rihanna-level microphone you did not see often in Seattle. I’d never seen one. D-Sane had great taste.

D-Sane ended up being a huge piece of the picture, a big part of the team, in the beginning of Macklemore & Ryan Lewis. The Unplanned Mixtape, The VS. EP, The VS. Redux — all albums he mastered. Ben and I didn’t have much money and he always made sure we were taken care of. He’s the type of guy that would answer the phone at any point in the night only to hear, “is there anyway you could master these songs in the next 12 hours, we’re on a time crunch” haha. He’d always make it happen. He’s one of the premier digital mastering engineers. I think it’s more challenging to find full control of industry-standard volume, limiting, EQ’ing and tonal changes in a digital master and D-Sane has always impressed me.

From there when the live shows started picking up he continued mastering our live instrumentals. He was an excellent resource to making sure things were consistent and tailored toward a live sound system. He was also an excellent ear in the process of mixing The Heist to get a second perspective on the mix. D-Sane also introduced us to Wanz, who went on to sing Thrift Shop.

Long story short, I’m writing this to give props to a good friend of ours and someone that worked hard for us before we had any name or credibility. Someone that was part of this from the beginning, supporting us and offering his skills. Beyond mastering, D-Sane also makes beats. We’re excited to give shine to his official SFG Can’t Hold Us REMIX, he produced and mastered himself. If you’re looking for good family to work with, don’t hesitate to contact Not 2 Sane Productions and work with D-Sane.

- Ryan Lewis

Check out D-Sane’s Can’t Hold Us SFG Remix here:

Thats My Presentation on Mackelmore By Robyn Lee Thank you For Watching

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