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Psychocentric-Allocentric

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lololo lalala

on 8 October 2014

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Transcript of Psychocentric-Allocentric

Psycho centric-Midcentric-Allocentric
Psychocentric
travelers who prefer trips close to home and to seek familiar environments, such as hotel chains with which they are comfortable, when traveling.
Midcentric
Midcentric tourists are not particularly adventurous and there will be no self effort to visit bizarre places. But at the same time these do not oppose to experiments regarding touring in terms of activities or strange places. Hence they are very receptive to new experiences.
Alloncentric travelers are those who attempt new things, they dislike things being composed or arranged and they don't come back to the same objective, they like being
Stanley Plog's model of Psychocentricity-allocentricity
Factors influencing decision making process
Atittude- depends on an individual perception of the world
perceptions- are personal mental impressions of places,people,accomodations etc.
travel motivators-explain why people want to travel.
image-are sets of beliefs,ideas and impressions and relating to products and destination.
What is Consumer behavior?
Consumer behavior is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
Fundamentals
Needs
Impact of promotion tactics
how managers improve their marketing skills
Needs
When a consumer is in need it will search for an information.
Types of information
Personal Sources
Commercial Sources
Public Sources
Personal Experience
Models of Consumer behavior
early epiricist age: Covered by the years between 1930 and late 1940's and was dominated by empirical commercial research.

Motivational research phase: placed a greater emphasis upon in depth interview.

formative phase:can be seen as the formative years of consumer behavior modeling.
Howard-Sheth model
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