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5 stages of Twitter

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by

Mitja Brus

on 27 November 2014

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Transcript of 5 stages of Twitter

Denial
A youngster's game

Data protection meltdown

Dubious information

I really don't have time...
Over-excitement
This is awesome!

SmartPhone junky

Explaining benefits to everybody....in 140 ch. sentences of course...

Hashtag searching is your favourite searching.

Uncontrollable following
Twitter
Curiosity
Where do people get all this info?! And so fast!

For work? Really? Hm...

Saving time? How?

Insiders' information?
Trial
Uff....
what is a hashtag?

what does @ stand for?

what's #FF, RT, MT?

How do I read this?!
Involvement
A conscious and moderate user
5 stages of Twitter
or
why should I use Twitter?

Why?
Learn from others!
Create a pool of info
tailored to your needs! (with juicy links!)

Stakeholders' positions /@WWF, @EPHA_EU/
Newly published publications /@EPC_EU/

Quick topical overviews /#sharkfinning/

Much like Google, but with LATEST info.
I.e. from:
your committee /@EP_Justice/
your MEPs /@emorinchartier, @giannipittella/

Follow events you can't attend
Get info
Provide info
Become a respected professional in the topic

Help MEPs directly

Ask for feedback

Get answers quickly (likely you are not the first one answering it)

Get your products out there!
Why?
IT'S FUN!
...and more user friendly than
RSS readers, Alerts, Website-watchers, etc.
Terminology
Twitter
to tweet
a tweet
a name of social media
posting short messages
a post on twitter
What is Twitter?
Say something in 140 ch.
Text + link
No visuals
One sentence - one idea
Timely information
Public
Log in / Sign up
@TwitterName
(NOT: Mr. Twitter Name)
a tweeter / a twitterati
a person who tweets
Settings
Account
privacy, username
Email notifications
Profile
Change photo, change header, name, website, location, bio
Design
Background
Parts of a
Twitter screen
How to search for people?
Mention a person
New Tweet
Tips & Tricks
One idea + link
Shorten
k = kilo, thousand (2k)
w/ = with
ur = your
smth = something
b/c = because
forget articles
use established hashtags (#EYC2013)
Be trustworthy!
Find your niche
Learn from others
Start by following others
Retweet
1. Via "retweet" button
(share smth w/your followers)
2. Via "RT" text
COPYRIGHT
Always refer to the source. People on Twitter do not steal...

ENDORSEMENT
RT does not mean you agree with the tweet. You only consider it worthwhile sharing

COURTESY
Be polite. If somebody mentions you, react (answer, RT, etc.)
Hashtags
One word!
Keywords - indication of a topic
Follow conferences
Spontaneous creation
Click: a list of all tweets
A lot of ppl follow ONLY hashtags
Don't overdo (2-3 per tweet)

Finding a good hashtag? Good luck!
Tools / apps
Twitter.com does not offer much personalization
Have all social media in one place
Create search streams, lists, hashtags, etc.
Tips & Tricks
#FF = #followfriday, to recommend
MT = modified RT
DM = direct message
RE = reply to
TT = translated tweet
Via = got from
Conversation
Create lists!
Social media
Changing the communication channels
No hierarchy - we are all editors
2-way-communication

Everybody can post everything

You create a circle of people/sources you want to follow
What's better?
Full transcript