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R&R case study #1

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by

Howard Hsieh

on 4 March 2014

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Transcript of R&R case study #1

Risks & Rewards
Lead to Success
- Why TV Guide, & why Bob Reiss ?
Each Profit in this Value Chain
Kaplan : $3.1 * 580,000
Swiss Colony : $2,500 + $.25 * 58,000 ( 10 per box )
Heller Factoring : 1% * $12.5 * 580,000
TV Guide : 10% * $12.5 * 580,000
Sales : 7% * $12.5 * 580,000
Inventor : 4% * $12.5 * 580,000
R&R : 20% * $12.5 * 580,000
Retailer : 5% + ($25-$12.5) * 580,000
Trivia Games : 53% * $12.5 * 580,000 - Swiss Colony - Kaplan
Bob (From Trivia) : 50% (1000000)
Kaplan (From Trivia) : 50% (1000000)
Conclusion
Needs
Factors & Opportunity
R&R case study #1
prepared by Lily Hung Jimmy Hu Andrea Tsai Vincent Yu
Megan Lu Bruce Lin Howard Hsieh
Characteristics of Toy Industry ?
- Short Life Circle
- Seasonal
- Warehousing & Storage
- Low Entry Barrier
- Replicability
- Customers' Taste
A Win-Wim Solution.
-How to start up ?
- Capital ?
- Techniques ?
- Marketing & ADs ?
Ma - Chi
Leverage & Strategies.
And for Parker Bros & Milton Bradley ?
Define "Approach"
Theme, TV Game
Same Approach
Other Factors
Even Better!!
Different Approach
Better Other Factors
Vision
Strategy
Needs
Bob
Brand
ADs
TV Guide
Promotion
Royalty
Ma-Chi Kaplan
Funds
Office
Technique
Connections
Marketing
5 ADs :
Department Stores
Sears
Hypermarket
ToysRUs
K-Mart
Free Media Promotion :
CBS
Celebrity
Full transcript