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Mariña Fernández Escariz

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Mariña Fernández Escariz

on 28 October 2013

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Transcript of Mariña Fernández Escariz

PLANIFICACIÓN ESTRATÉGICA DE LA IMAGEN CORPORATIVA

Define the objective
What if we do nothing?
Idea 1
Idea 2
Describe the current situation
FORMACIÓN DE LA IMAGEN CORPORATIVA
Describe the idea you think is best
Conclusion
Explain your expectations
Explain new strategies
Summarize your recommendation
Challenges and opportunities
Identify the problem
Explain what success will bring
ORIGEN INFORMACIÓN
CIRCULACIÓN Y OBTENCIÓN DE LA INFORMACIÓN
CONSTRUCCIÓN MENTAL
Pro
Con
Pro
Con
Pro
Con
Pro
Con
Refer back to the pros and cons
Explain how it will help
Describe the next steps
Mariña Fernández Escariz
Adriana Cardoso Navarro

ORGANIZACIÓN
ENTORNO
Conducta
corporativa
Acción
comunicativa
General
Específico
ESTRATEGIAS
Búsqueda activa
Recepción pasiva
FUENTES DE INFORMACIÓN
Medios masivos
Relaciones
interpersonales
Experiencia personal
TIPOS DE INFORMACIÓN
ESTRATEGIAS PROCESAMIENTO
INFORMACIÓN
Ruta central
Ruta periférica
FORMACIÓN ESTRUCTURA MENTAL
Interna
Comercial
Institucional
Interna
Comercial
Industrial
Institucional
Full transcript