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The Effects Of Color On Heart Rate

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Jordan Chase

on 23 May 2014

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Transcript of The Effects Of Color On Heart Rate

My Hypothesis

(1) When subjects are looking at red, their heart rate will increase above their resting heart rate.

(2) When subjects are looking at blue, their heart rate will decrease below their resting heart rate.
Background Research
The Effects of Color on Heart Rate

Do colors affect the human brain and emotions at all?

Who, where, and how was this conducted?
Jordan Chase
What previous research has been done regarding colors and psychological responses?
-Comfortable chair
-Sportline S7 heart rate monitor
-Specially constructed eyewear
Hypothesis 1, that subject's heart rate will increase while looking at red, was supported by the data.
Hypothesis 2, that subject's heart rate will decrease while looking at blue, was not supported by the data.
This figure shows that the average heart rate at 2 minutes was consistently higher for the red condition than the blue condition across trials and subjects.
Why does the red condition significantly increase heart rate?
Red is often used in performance evaluations to indicate mistakes

Most warning signs in our society use the color red

Humans have a biologically based tendency to interpret red as a signal of danger

Persons or teams wearing red win more than teams wearing other colors
Why does the blue condition remain near resting heart rate?
Research never stated that observing blue would decrease heart rate, just that it would increase it less than red or other arousing colors.
Because subjects were already resting beforehand, the experiment may only have maintained this level
Colors influence emotional responses
Red is often used in restaurants because it has been shown to increase metabolism
Banks have discovered that lines move faster when they increase the use of red in their lobbies
Many hospital rooms are painted pale colors like light blue because they're more calming for patients
Full transcript