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Transcript of ADVOCACY
why at first place?
and whom with?
a network is...
universal (almost everyone belongs to one or more)
temporary or ongoing
family members, school, friends, colleagues, members of the same, religious institution, etc.
members of a network at least one thing in common
draw your own network, regarding the issue you got
think of all possible connections which might be useful in that case
take a look around on the different
definitions of advocacy
and stand next to the one you agree with the most
a mean to effectively putting a message across, communicating what you are passionate about
planning a strategy that makes your cause a part of the other people reality
purpose is to engage more people in your case, espec. for whom who is interested but not yet in involved
ensuring your message is out there in the public eye
steps of advocacy
8 steps forward
Define the Issue
Set Goal and Objectives
Identify Target Audience
Develop the Message
Select Channels of Communication
Develop Implementation Plan
direct attempts to influence policy
makers, public officials or other decision makers through personal interviews and persuasion
Fairness (money, easy access)
do's and dont's
yeah yeah, and no no
PREPARE, PREPARE, PREPARE!
DO SET CLEAR GOALS
• DON’T just defend your side of the story: explain opposing points of view,
• DO give accurate information. That is what will build you trust with them.
• DO be transparent and honest.
• DON’T be adversarial or confrontational: decisions are made consensually.
• DON’T be aggressive – it will always backfire on you.
• DO provide solutions, not just problems
• DO be sensitive to cultural norms: lobbying is done differently in different countries.
What works in the UK might be offensive in Latvia; what works in Italy, won’t work in Finland.
• DO think about language problems: make sure your interlocutor speaks the language you do.
• DO research your audience.
• DON’T be naive: show that you understand where they are coming from – that budgets are
limited, transparency is essential
• DO show them that you understand the divergence of opinions – but know your facts, your
evidence, your science. MAKE STRONG ARGUMENTS!
• DO pull emotional heart strings: There is a lot of empathy with NGOs - Build relationships: the messenger can be as important as the message
who's responsibility is it
swot and beem
stake holder mapping
try to identify stake holders for youth policy making on the European level
take the card and place it on the map on the wall