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Carmen Fischer

on 23 October 2013

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Transcript of ADVOCACY

why at first place?
how to?
and whom with?


a network is...
universal (almost everyone belongs to one or more)

personal/professional, formal/informal

temporary or ongoing

family members, school, friends, colleagues, members of the same, religious institution, etc.

members of a network at least one thing in common
task 1
draw your own network, regarding the issue you got

think of all possible connections which might be useful in that case

task 2
take a look around on the different
definitions of advocacy

and stand next to the one you agree with the most
a mean to effectively putting a message across, communicating what you are passionate about

planning a strategy that makes your cause a part of the other people reality

purpose is to engage more people in your case, espec. for whom who is interested but not yet in involved

ensuring your message is out there in the public eye
steps of advocacy
8 steps forward
Define the Issue
Set Goal and Objectives
Identify Target Audience
Build Support
Develop the Message
Select Channels of Communication
Raise Funds
Develop Implementation Plan
direct attempts to influence policy
makers, public officials or other decision makers through personal interviews and persuasion
lobbying Ethics
Fairness (money, easy access)

do's and dont's
yeah yeah, and no no


• DON’T just defend your side of the story: explain opposing points of view,
• DO give accurate information. That is what will build you trust with them.
• DO be transparent and honest.
• DON’T be adversarial or confrontational: decisions are made consensually.
• DON’T be aggressive – it will always backfire on you.
• DO provide solutions, not just problems
• DO be sensitive to cultural norms: lobbying is done differently in different countries.
What works in the UK might be offensive in Latvia; what works in Italy, won’t work in Finland.
• DO think about language problems: make sure your interlocutor speaks the language you do.
• DO research your audience.
• DON’T be naive: show that you understand where they are coming from – that budgets are
limited, transparency is essential
• DO show them that you understand the divergence of opinions – but know your facts, your
evidence, your science. MAKE STRONG ARGUMENTS!
• DO pull emotional heart strings: There is a lot of empathy with NGOs - Build relationships: the messenger can be as important as the message
who's responsibility is it
swot and beem
stake holder mapping
task 3
try to identify stake holders for youth policy making on the European level

take the card and place it on the map on the wall
Full transcript