Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Anna Victoria Apparel and Design

Fashion
by

Shayleen Stuto

on 28 April 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Anna Victoria Apparel and Design

Introducing...
Middelalderen
1660
(1400-tallet)
1920
1980
Frisure,
makeup
& accessories
Coco Chanel
Mary quant
1990
Fremtid (Vinter 2012)
Corolle
New Look
HVAD ER MODE?
Welkom
Programma:

- De adviesopdracht
- Hoofdvraag en deelvragen
- Deelvraag 1 en uitkomsten
-Deelvraag 2 en uitkomsten
-Deelvraag 3 en uitkomsten
-Deelvraag 4 en uitkomsten
-Eindconclusie en advies
-Nabespreking en vragen
Twee vragen:
- Beeld geven van diverse spelers in de industrie en hun behoeften.
- Informatie over valkuilen / haken en ogen financieringssystematiek crowdfunding.
Modestudenten
Bekende ontwerp(st)ers
Ongeschoolde ontwerp(st)ers
Won the
Coty American Fashion
Critics Awa
rd in 1962, 1969, 1971,
1972
, and 1974.
Imp
act
Inrichting:
- Pretailing
- Duidelijke missie en visie
- Faciliteren of waarde toevoegen
Platform:
- Eenvoudig en overzichtelijk
- Begeleid ontwerp(st)ers
- Benader geinterviewde
Marketing:
- Social Media
- Succesverhalen
- Eigen netwerk
Dienstverlening:
- Raadplegen jurist
- Vastleggen overeenkomst
- Beheer derdengelden uitbesteden
- Payment Service Provider
Vergunningen:
- Ondernemingsplan naar AFM en DNB
Works Cited
Promotional Mix
Halston is...
Halston
H by Halston

Former Editor and Cheif of Halston Heritage
Other designers such as M
arc Bohan, Stan Herman,
Valerie Steele, etc. claim Hals
ton as an inspiration for

their designs.

"Halston (American Designer)." Encyclopedia Britannica Online. Encyclopedia Britannica, n.d. Web. 22 Nov. 2013.

"Halston: An American Original Hardcover – Bargain Price, August 31, 1999." Halston: An American Original: Elaine Gross, Fred Rottman: Amazon.com: Books. N.p., n.d. Web. 22 Nov. 2013.

"Halston Biography." Bio.com. A&E Networks Television, n.d. Web. 22 Nov. 2013.

"Halston (Roy Halston Frowick)." - Halston's, Hats, Designer, and Wear. N.p., n.d. Web. 22 Nov. 2013.

"Halston." Style.com. N.p., n.d. Web. 22 Nov. 2013.
"Halston." Vogue UK. N.p., n.d. Web. 22 Nov. 2013.

IMDb. IMDb.com, n.d. Web. 22 Nov. 2013.
"The Real Deal New York." RSS. N.p., n.d. Web. 22 Nov. 2013.


Elegant
Sold his bus
iness for $16
million but was
still
principal designer
Current Marketing
Efforts
- Target Market
- Competitive Advantage

Anna Victoria
Shayleen Stuto
Apparel and Design
Kelly Reina
Expand Social Media Presence
Expand
Distribution

Build Brand Awareness
Retain 100% of current retailers
Increase Sales
Competitive Analysis
S.W.O.T. ANALYSIS
Pricing
CATEGORIZING
COMPETITORS
Style
E-Commerce
& Social
Media
Competitive
Focus
Write the primary idea of the mind map in the center. Use different color notes to differentiate between topics. Use lines and arrows to create branches that connect ideas to each other.
Location
Kristen Buckley
Lakin Greenwood
Brittany Taylor
Group Collaborators
Direct Competitors
Annie Griffin
Shoshanna
LEONA
Rebecca Taylor
Anna Victoria
Annie Griffin
Indirect Competitors
Anna Victoria
Lilly Pulitzer
Ann Taylor
LOFT
Banana Republic
Lilly Pulitzer
STRENGTHS

Cost Controls
Competitive Pricing
Industry Knowledge
Exceptional Style and Quality
WEAKNESSES
Limited Social Media

Website Domain
Owner Time Contraints
OPPORTUNITIES

THREATS
Competitive Market
Exhaustible Resources
Expand Production
Cost Reduction
Marketing Objectives
and Strategies
Recommendations
?
Mission Statement
Anna Victoria Apparel and Design commits to providing classic feminine apparel with superior quality and design for the contemporary yet professional woman seeking functionality and style in her wardrobe.

Maintain relationships with current retailers
Participate in fashion shows

Be mentioned in publications
Increase Facebook likes

Facebook & Instagram post frequency

Utilize Twitter and post frequency

Create Pinterest account
To 4 additional stores in the Southeast region
At a rate of 100% each season
Annie Griffin
LEONA
Annie Griffin - Alabama and Tennessee
LEONA - office located in Nashville, TN
1) Two Biggest Competitors – Annie Griffin & LEONA
2) Price point 10-15% below competitors
3) Keep style specific to Chattanooga location
4) Increase presence on social media & further develop
e-commerce efforts
Marketing Intern
Marketing Budget
Online Stores
Models
Size Chart
Processing Time
Full transcript