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Listing Presentation - Condo

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by

Matt Richling

on 26 September 2016

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Transcript of Listing Presentation - Condo

Listing Presentation
To sell your condo...
Mutual Objective
- At the highest possible price
- In the shortest amount of time
-With the most favorable terms
Team
Marketing
Matt Richling
Greg
Photographer
Max
Videographer
Web Design Team
Staging & Decor
- Mortgage Brokers
- Lawyers
- Insurance Agents
- Plumbers
- Inspectors
- General Contractors
The list keeps going...
Why RE/MAX?
RE/MAX is the most recognized name in real estate
Power of the brand
Billions of dollars have been spent promoting the RE/MAX brand and agents
Why Internet Exposure Matters?
of buyers start on-line
of them found the internet the most valuable source when looking
of buyers found their home via magazines, newspapers, or the seller.
94%
99%
vs
3%
6%
of buyers found their home via friends
=
Online
Exposure
DOMINATE THE ONLINE WORLD
134yorkcondos.com
200rideaucondos.com
360lofts.com
700sussexcondos.com
90georgecondos.com
95beechcondos.com
claridgeplaza.ca
eastmarketcondos.ca
galleriacondosottawa.com
gothamcondosottawa.com
meritcondos.com
mondrianottawacondos.com
sohocondos.ca
sohochampangeottawa.com/.ca
soholisgarcondos.com
tribecaottawacondos.com
condolifeottawa.com
condosforsaleinottawa.com
downtownottawacondo.com
modernfurnitureottawa.com
modernloftsottawa.com
modernottawahomes.com
newconstructionottawa.com
ottawacondoblog.com
ottawacondostyle.com
ottawarealestatetv.com
ottawascondos.ca
ottawasperfectcondo.com/.ca
ottawastudenthousing.com
ottawauniversitycondos.com
studentcondosottawa.com
westborocondosottawa.com
Dominating Old School
Leveraging Social Media
Focused on:
-Presenting the condo as best as possible.
-Communication.
-Getting the condo sold.
Questions?
Negotiation Skills
Buyers Pay
List/Sell Price
DOM
95.2%
99.4%
28 Days
Average For Ottawa
98%
98%
45-60 Days
MATT
Sellers get
more money
in
less time
and buyers pay less!
Buyers shop with their eyes first....
THEN read the details.
Marketing Plan for 304 at 320 Parkdale
- Identify the benefits and target markets for the unit (location, size, price etc)

- Craft a message utilizing those benefits to attract the right buyers

- Create Visuals:
Professional photography (Dusk, Details etc?)
Video (360 Tours?)
Property branding (name, logo)?
Property website?
Both digital and print media

- Visuals must represent the
quality
, value, and
lifestyle
expected in the unit


We are not selling a one bedroom loft ...
but rather
lifestyle benefits
that would be fulfilled by
living at Parkdale Lofts and inside 304.
Leclair Decor and Staging
304 @ 320 Parkdale
- 304 @ 320 Parkdale - 892sqft - 1bed, 1bath, parking, $374k Jan '15

Active
- 45 Spencer - #204 - $389,000 from $395k 75 DOM (2bed, 2bath)
- 45 Spencer - #305 - $549,000 97DOM (2bed, 2bath, den)

Solds
- 405 @320 - LP - 395k reduced 385k, sold $379k 99 DOM - July '16
967 sqft, 1+den, 1bath, setup as two bed
- 705 @320 - LP - 429k reduced 415k, sold $396k, 153 DOM - April '16
967 sqft,
- 301 @45 - LP - 349k, sold $347k 55 DOM - January '16
860 sqft, Loved this unit.
- Your unit...

Leveraging Portal Sites
Leveraging Google Adwords
Leveraging Facebook Ads
Other Agents vs Matt Richling
Matterport - 3D Visual Tours
Full transcript