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Listing Presentation - Condo

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by

Matt Richling

on 7 May 2017

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Transcript of Listing Presentation - Condo

Listing Presentation
To sell your condo...
Mutual Objective
- At the highest possible price
- In the shortest amount of time
-With the most favorable terms
Team
Marketing
Matt Richling
Greg
Photographer
Max
Videographer
Web Design Team
Staging & Decor
- Mortgage Brokers
- Lawyers
- Insurance Agents
- Plumbers
- Inspectors
- General Contractors
The list keeps going...
Why RE/MAX?
RE/MAX is the most recognized name in real estate
Power of the brand
Billions of dollars have been spent promoting the RE/MAX brand and agents
Why Internet Exposure Matters?
of buyers start on-line
of them found the internet the most valuable source when looking
of buyers found their home via magazines, newspapers, or the seller.
94%
99%
vs
3%
6%
of buyers found their home via friends
=
Online
Exposure
DOMINATE THE ONLINE WORLD
134yorkcondos.com
200rideaucondos.com
360lofts.com
700sussexcondos.com
90georgecondos.com
95beechcondos.com
claridgeplaza.ca
eastmarketcondos.ca
galleriacondosottawa.com
gothamcondosottawa.com
meritcondos.com
mondrianottawacondos.com
sohocondos.ca
sohochampangeottawa.com/.ca
soholisgarcondos.com
tribecaottawacondos.com
condolifeottawa.com
condosforsaleinottawa.com
downtownottawacondo.com
modernfurnitureottawa.com
modernloftsottawa.com
modernottawahomes.com
newconstructionottawa.com
ottawacondoblog.com
ottawacondostyle.com
ottawarealestatetv.com
ottawascondos.ca
ottawasperfectcondo.com/.ca
ottawastudenthousing.com
ottawauniversitycondos.com
studentcondosottawa.com
westborocondosottawa.com
Dominating Old School
Leveraging Social Media
Focused on:
-Presenting the condo as best as possible.
-Communication.
-Getting the condo sold.
Questions?
Negotiation Skills
Buyers Pay
List/Sell Price
DOM
95.2%
99.4%
28 Days
Average For Ottawa
98%
98%
45-60 Days
MATT
Sellers get
more money
in
less time
and buyers pay less!
Buyers shop with their eyes first....
THEN read the details.
Marketing Plan for 813 at 200 Besserer
- Identify the benefits and target markets for the unit (location, size, price etc)

- Craft a message utilizing those benefits to attract the right buyers

- Create Visuals:
Professional photography (Dusk, Details etc?)
Video (360 Tours?)
Property branding (name, logo)?
Property website?
Both digital and print media

- Visuals must represent the
quality
, value, and
lifestyle
expected in the unit


We are not selling a one bedroom plus den condo ...
but rather
lifestyle benefits
that would be fulfilled by

living at the Galleria and inside 813
.
Leclair Decor and Staging
Leveraging Portal Sites
Leveraging Google Adwords
Leveraging Facebook Ads
Other Agents vs Matt Richling
Matterport - 3D Visual Tours
813 - 200 Besserer
- 650 sqft Lismer Floorplan
- One bedroom plus Den
- Parking and locker included
- South Facing
- $311,00 Jan 2015
Sold
- 709 - Listed 279k Mar 17. Sold 274k 37 DOM - 745sqft no parking. W/P= $408sqft
- 107 - Listed 309k Feb 2017. Sold 306k 19 days - 745sqft. = $410sqft
- 810 - Listed 324k Jan 2016. Reduced, Sold 295k Oct 2016 296 DOM - 695sqft = $424sqft
- 907 - Listed 329k. Reduced and sold 308k July 2016. 107 DOM - 745sqft = $413sqft
- 801 - Listed 317k May 2016. Sold 309k July 2016 - 645sqft Similar = $479sqft
- 706 - Listed 315k April 2016. Sold 306k 35 days - North, tenanted, 615sqft = $497sqft
etc....
8 Active 1bed Units at 238B ranging from 280-360k
Active
- 1206 - 314,900.... 38 DOM, 615sqft = $512sqft
- 702@238 - 279,900... 2 DOM, 635sqft, no parking, "no condo fees 1/yr" W/P = $488sqft
- Units at 238 are 280k without parking or 330k with parking.....
Full transcript