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Listing Presentation - Condo

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by

Matt Richling

on 13 October 2018

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Transcript of Listing Presentation - Condo

Listing Presentation
To sell your condo...
Mutual Objective
- At the highest possible price
- In the shortest amount of time
-With the most favorable terms
Meet The
Team
Matt Richling
Greg
Max
Web Design Team
Design and Decor
- Mortgage Brokers
- Lawyers
- Insurance Agents
- Plumbers
- Inspectors
- General Contractors
The list keeps going...
Why RE/MAX?
RE/MAX is the most recognized name in real estate
Power of the brand
Billions of dollars have been spent promoting the RE/MAX brand and agents
Why Internet Exposure Matters?
of buyers start on-line
of them found the internet the most valuable source when looking
of buyers found their home via magazines, newspapers, or the seller.
94%
99%
vs
3%
6%
of buyers found their home via friends
=
Online
Exposure
DOMINATE THE ONLINE WORLD
134yorkcondos.com
200rideaucondos.com
360lofts.com
700sussexcondos.com
90georgecondos.com
95beechcondos.com
claridgeplaza.ca
eastmarketcondos.ca
galleriacondosottawa.com
gothamcondosottawa.com
meritcondos.com
mondrianottawacondos.com
sohocondos.ca
sohochampangeottawa.com/.ca
soholisgarcondos.com
tribecaottawacondos.com
condolifeottawa.com
condosforsaleinottawa.com
downtownottawacondo.com
modernfurnitureottawa.com
modernloftsottawa.com
modernottawahomes.com
newconstructionottawa.com
ottawacondoblog.com
ottawacondostyle.com
ottawarealestatetv.com
ottawascondos.ca
ottawasperfectcondo.com/.ca
ottawastudenthousing.com
ottawauniversitycondos.com
studentcondosottawa.com
westborocondosottawa.com
Dominating Old School
Leveraging Social Media
Focused on:
-Presenting the condo as best as possible.
-Communication.
-Getting the condo sold.
Questions?
Negotiation Skills
Buyers Pay
List/Sell Price
DOM
95.2%
101%
22.1 Days
Average For Ottawa
98.6%
98.6%
39.8 Days
MATT
Sellers get
more money
in
less time
and buyers pay less!
Buyers shop with their eyes first....
THEN read the details.
Marketing Plan for 902-200 Bay Street
- Identify the benefits and target markets for the unit (location, size, price, lack stairs etc)

- Craft a message utilizing those benefits to attract the right buyers

- Create Visuals:
Professional photography (Dusk, Details etc?)
Video (360 Tours?)
Property branding (name, logo)?
Property website?
Both digital and print media

- Visuals must represent the
quality
, value, and
lifestyle
expected in the unit


We are not selling a large upgraded bedroom condo ...
but rather
lifestyle and benefits
that would be fulfilled by

living at 200 Bay
and inside suite
902
.
Leclair Decor and Staging
Leveraging Portal Sites
Leveraging Google Adwords
Leveraging Facebook Ads
Other Agents vs Matt Richling
Matterport - 3D Visual Tours
103-485 Richmond
902- $255,000 in March 2011. Includes parking. 670sqft

Sold (8 Sold in 2018 vs 4 Sold in 2017)
904 - $289k, sold for $295k in June '18 - 17 DOM - 2bed, 1bath,
1701 - $259k, sold $260k in April '18 - 24 DOM - 2bed, 1bath,
803 - $219k, sold $214k in May '17 - 19DOM - 1bed, 1 bath
403 - $165k, sold $157k in Feb '17 - 31DOM - 1bed, 1 bath
1202 - $209k - $199k - $184k - $174k, sold $168k in Dec '16 - 219 DOM - 1bed 1bath
etc. etc. etc.



24% of owners in area are single

60% female vs 40% male

9% are 20-29, 14% 30-44, 9% 45-54, 20% 65-74

91% Structural Type is Apartment

1238 in direct neighbourhood vs 17.2k community.
Karlie
Administrative Assistant
Photographer
Videographer
Full transcript