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Cousse by Cool Whip
Transcript of Cousse by Cool Whip
Dove Cool Whip Premium Dessert 60% of boxed chocolate consumers are WOMEN 3% increase YET: NO high end dessert on the american market 10% increase consumption of chocolate desserts capturing a growing niche Pudding Category Top of Mind Recognition Mousse the Category Top of Mind Recognition Grocery Stores Refridgerated Section Cousse ... ... Dark Passion Creamy Indulgence White Seduction Caramel Goddess Mocha Temptation Pricing Indirect competitors Distribution Cities of distribution $3.69 / 8oz $2.99 / pint $5.29 - $6.59 / pint $4.39 / 3.5oz bar Our price $5.99 Paid Newspapers Owned Company blog Facebook Twitter Google+ Youtube Earned Key Insights Primary product benefit: THE FEELING THE CATEGORY ASSOCIATION WITH Top of Mind Recognition OWN ACHIEVE NON - TRADITIONAL MEDIA OWN ACHIEVE