Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Cousse by Cool Whip

No description

Natasha Dottin

on 15 May 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Cousse by Cool Whip

Target Audience The Product Communication Strategy Market Potential New Category The Rewarding Feeling Demographics High socioeconomic status Age: 25-54 ? Cool Whip and Luxury ? Mass Market vs. Luxury Product ? Fit ? Distinction ? REWARD FUN Current Cool Whip Consumer Potential Cool Whip Consumer Brand Loyalty in the Premium Dessert Category 0 Ghirardelli
Dove Cool Whip Premium Dessert 60% of boxed chocolate consumers are WOMEN 3% increase YET: NO high end dessert on the american market 10% increase consumption of chocolate desserts capturing a growing niche Pudding Category Top of Mind Recognition Mousse the Category Top of Mind Recognition Grocery Stores Refridgerated Section Cousse ... ... Dark Passion Creamy Indulgence White Seduction Caramel Goddess Mocha Temptation Pricing Indirect competitors Distribution Cities of distribution $3.69 / 8oz $2.99 / pint $5.29 - $6.59 / pint $4.39 / 3.5oz bar Our price $5.99 Paid Newspapers Owned Company blog Facebook Twitter Google+ Youtube Earned Key Insights Primary product benefit: THE FEELING THE CATEGORY ASSOCIATION WITH Top of Mind Recognition OWN ACHIEVE NON - TRADITIONAL MEDIA OWN ACHIEVE
Full transcript