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Tharuni Devalapalli

on 24 June 2013

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T. Michelle Event Design
Our Mission
Our Vision
To customize memorable events by using my creative talents to transform ordinary into extraordinary. My aspiration is to create a lasting impression through stimulating my clients 5 senses to create an EXPERIENCE!

Problems Identified

Creation of a company website to highlight the following:

Company's uniquness
Company's creativity
Client's Comment/recommendations

Third Party Vendors


Our team always pampers, embraces, and experiences the event along with the client. We offer amazing creativity, the highest level of quality in customer service and immaculate service to every event we plan. We have chosen to serve you…
Company History
1.) How to gain business in a new area.

2.) Marketing to brides.

3.) Hiring good contract workers for events.

Wedding / Event Planning Business
Owner – Terrilynn Cook
Started planning weddings in 2000 (Toledo, Ohio)
Moved to Charlotte in 2006 – began revamping T. Michelle Event Designs
Has worked with notable names:
David Tutera
Preston Bailey
Jay Qualls

Charitable Contributions and Organizations
“Go-Red” –Promoting awareness for Heart Disease
Make a Wish Foundation

Financial Analysis
A T.Michelle Wedding will costs me?
Packages Offered:
A la Cart Services- pricing varies by hours needed
Usually based on per hour pricing
Destination Wedding-1,200 and up
Month-of Coordination $1,500 an up
Partial Planning and Coordination- $2,800 and up
Full- service planner $5,000 and up

Additional Services
It is customary practice, not required, to tip wedding planner around 15% for excellent service. Restaurant gift card or spa gift card is also common

Charlotte Wedding Planning Costs
Couples that live in Mecklenburg county (NC) ON AVERAGE spend between $18,455 and $30,758 on their wedding.
Expect to pay 50% to 100%+ more when choosing well experienced professionals, designer labels, popular event locations, unique or custom product and services.

Average wedding costs based on number of guests estimated between 132 and 152.

Hourly construction with an event planner costs $40-$250 per hour
Full-service planner hired to direct the whole event costs 15%-20% of total event budget
Metropolitan Areas event planning costs more
Experienced event planners charge highest fees.
Additional Costs: Tipping the event planner is not ordinary but a thank you card or gift card are tokens of appreciation for an outstanding job.

Experience - 10+ years
Vendor Relationships trusted and knowledgable and cohorts.
No "name" (brand name) Charlotte area
No website company
Do-it-yourself books and websites
Word of mouth
Increase in wedding budgets
In 2011, 1 in 5 brides spent $30,000 on their wedding
11% spent over $40,000
The overall average wedding budget in 2012 was 28,000
Guests are focused more on the "Guest Experience"
Opportunity for more individuals to hire wedding planners.
Other wedding events: engagement parties, bridal shower, bachelorette party, post-wedding brunch.
Creates as "a la carte" opportunity to increase business per event.
Tharuni Devalapalli, Sonya Hariston, Andrew Harding, Danielle Parker, Reema Patel, Kandace Stone
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