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Copy of Zong Strategies

Organization Behavior Presentation
by

sajjad kazmi

on 20 June 2013

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Transcript of Copy of Zong Strategies

PRESENTED BY:
M.Awais
Rubab Abbasi
Anes_ur_rehman
Sajjad kazmi
Faizan ahmed
Company profile
China Mobile Communications (CMCC) formed in the year 2000
Dominating 66.5% of Mainland China’s market
selected company is ZONG
Formed in 2008 when the parent company acquired Paktel
Unprecedented coverage, data and voice services as well as a wide range of tariff
COMPANY INTRODUCTION
Vision
We shall be an indispensable digital-life partner
by becoming words, eyes and ears of the people

CURRENT TARGET MARKET
CONSUMER BEHAVIOR
THANK
YOU

Pre
PRESENTATION ROAD MAP
Company profile,products and services , current marketing strategy,current target market & consumer behavior, customer driven marketing strategy, and communication plan.
The zong is building a profitable customer relationship with customers with the help of different packages and services it is offering to customers like zong family package,zong economy package, timepay,zong insurance give zong circle for youth.

REFERANCES
China Mobile Communications Corporation, viewed December 09 2012, http://www.zong.com/

PTA annual report 2009-2011, December 09 2012, http://www.pta.gov.pk/

Datta, Y. (2009) A Critique Of Porter’s Cost Leadership and Differentiation Strategies: Oxford Business & Economics Conference Program

Hill, W.L. (Vol.13) (1988) Differentiation versus low cost or Differentiation and low cost: A Contingency Framework, The Academy of Management Review

Tallman, S. (2010) International Strategic Management at Business Level: Global Strategy in Business
Mission
To be the leading mobile network in Pakistan by
continuously innovating & offering exception quality
services to be a good corporate citizen & envoy of friendship between china & Pakistan.
Product & services
Post pay
prepaid
M9
Time pay
Circle
Marketing Strategy
Zong lies in product development
stage.
As in differentiated marketing a firm decided to target the several segments. Mainly they are targeting youth as they have more offers than the other class or segment of the market, through student package, zong circle, 65 paisa call etc
Price factor means the products must be cheaper than other competitors.
Network coverage, its mean that there will be no signal problem.
The company offer new & innovative products for the main target as well as for the whole market.
CUSTOMER PRECIVED VALUE
Time pay
Low Rates
Zong Circle
Insurance
MARKETING MANAGEMENT ORIENTATION
zong lies under the marketing selling concept because it was a paktel company & that company is relaunched with the name zong now they are making sells & promotion.
PROFITABLE RELATIONSHIP
Buying Decision Behaviour
zong lies under the
"Habitual buying Behavior"
Re-launching zong using adoption process (AIETA):
Awareness
Interest
Evaluation
Trial
Adoption
Customer Driven Strategy
Brand positioning
Attributes
Benefits
Beliefs & values
Brand Development
Zong lies in line extension.
Promotional Tools
The sales promotion tool is more effective for the
company as in this the company gives incentives to the customers in the form of:

Zong BCG Matrix
Stars
Prepaid,zong circle
Cash & cow
Timepay
Question marks

M9
Dogs

Postpay
Full transcript