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Copy of Zong Strategies
Transcript of Copy of Zong Strategies
China Mobile Communications (CMCC) formed in the year 2000
Dominating 66.5% of Mainland China’s market
selected company is ZONG
Formed in 2008 when the parent company acquired Paktel
Unprecedented coverage, data and voice services as well as a wide range of tariff
We shall be an indispensable digital-life partner
by becoming words, eyes and ears of the people
CURRENT TARGET MARKET
PRESENTATION ROAD MAP
Company profile,products and services , current marketing strategy,current target market & consumer behavior, customer driven marketing strategy, and communication plan.
The zong is building a profitable customer relationship with customers with the help of different packages and services it is offering to customers like zong family package,zong economy package, timepay,zong insurance give zong circle for youth.
China Mobile Communications Corporation, viewed December 09 2012, http://www.zong.com/
PTA annual report 2009-2011, December 09 2012, http://www.pta.gov.pk/
Datta, Y. (2009) A Critique Of Porter’s Cost Leadership and Differentiation Strategies: Oxford Business & Economics Conference Program
Hill, W.L. (Vol.13) (1988) Differentiation versus low cost or Differentiation and low cost: A Contingency Framework, The Academy of Management Review
Tallman, S. (2010) International Strategic Management at Business Level: Global Strategy in Business
To be the leading mobile network in Pakistan by
continuously innovating & offering exception quality
services to be a good corporate citizen & envoy of friendship between china & Pakistan.
Product & services
Zong lies in product development
As in differentiated marketing a firm decided to target the several segments. Mainly they are targeting youth as they have more offers than the other class or segment of the market, through student package, zong circle, 65 paisa call etc
Price factor means the products must be cheaper than other competitors.
Network coverage, its mean that there will be no signal problem.
The company offer new & innovative products for the main target as well as for the whole market.
CUSTOMER PRECIVED VALUE
MARKETING MANAGEMENT ORIENTATION
zong lies under the marketing selling concept because it was a paktel company & that company is relaunched with the name zong now they are making sells & promotion.
Buying Decision Behaviour
zong lies under the
"Habitual buying Behavior"
Re-launching zong using adoption process (AIETA):
Customer Driven Strategy
Beliefs & values
Zong lies in line extension.
The sales promotion tool is more effective for the
company as in this the company gives incentives to the customers in the form of:
Zong BCG Matrix
Cash & cow