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Copy of Zara: Fast Fashion

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by

Raquel Marinho

on 16 July 2014

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Transcript of Copy of Zara: Fast Fashion

History
Dilemma
Porter's 5 Forces
SWOT Analysis
VRIO Analysis
Recommendatons
Where are we now?
Agenda
Analysis
Overview
Zara: Fast Fashion

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San Francisco
Budapest
(cc) photo by Metro Centric on Flickr
(cc) photo by Franco Folini on Flickr
(cc) photo by jimmyharris on Flickr
Stockholm
(cc) photo by Metro Centric on Flickr
Market Information
History of Zara
Porter's 5 Forces



Valuable
VRIO Framework
Dilemma
Recommendations
Courtney Lind, Kristen Frahlich, Jennifer Handel, Staci Miller, Carly Rohrbaugh, Heidi Otto, Liz Hopta
Agenda
Strategic Goals
Financial Analysis
Zara Today
Rare
Inimitable
Organization
1. Entry
2. Buyers
3. Suppliers
4. Substitutes
5. Rivalry

Complementors
1. Barriers to entry
5. Rivalry
The geographic focus of Zara's store additions to be determined
Europe: brighest prospect for significant, sustained growth
North America and Asia are 2 other regional possibilities
How to cope with complexity of managing multiple chains without compromising the excellence of Zara
Start up or acquire additional chains?


clothing: designing, fabric making, manufactuing, distributing, retail scarcity


Competitors with similar products & prices, but vertical integration, manufacturing & distribution rare
Inditex- Zara and 5 other chains
Amancio Ortega Gaona
Based out of Galicia, Spain
First store in 1975
Reduce costs
Strategic controller
Vertical Integration
Just-in-time
Internal control
Centralized distribution
Low inventories
Quick production and distribution
Market data and managerial controls
Merchandise and production team
Centralized and key locations
Comparable clothing, costly to duplicate fast fashion models
Good model and drawing board to hanger processes, international expansion important
Competitors: The Gap, H&M, Benetton
"Medium quality fashion clothing at affordable prices"
Scarity and opportunity climate
Fashion Forward
"Oil Stain" expansion approach
Franchising and joint ventures
Relatively high
Large numbers
Low switching costs
VRIO Analysis
Financial analysis
Recommendations
Zara today
Overview
Dilemma
Porter's 5 Forces
SWOT Analysis

3. Supplier power

4. Substitutes
Focus on E-commerce development
Infiltrate Italian markets
Open in select cities in U.S.
Build vertically rather than horizontally

Vintage
Thrifting
Re-inventing old looks
Relatively low
Internal vs. external
> 200 external suppliers
Stores now located in prime locations in over 400 cities in Europe, the Americas, Asia and Africa
Global concept store opened in NYC
Designed with latest advancements in sustainability
Will be used as global standard
E-shopping available in 18 European markets, the US and Japan
Launching an online store in China this winter

2. Buyer power
SWOT
Strengths
Unique Distribution
Business System
Supply Chain to Zara
Location
Image
Lower Prices
Internationalized
Weaknesses
Demand Unsatisfied
Lower Quality Clothing
Business System
Advertising
Opportunities
Acquire/Start up additional chains
Expanding internationally/online
Threats
Increasing costs
Limited funds for advertising/marketing
Restrictions with fashion following
Managing Multiple chains
Balance Sheet
Competitor Analysis
Significant
Fast-fashion business model difficult, costly to replicate
Gap, H&M, Benetton
Complementors
Designer shoes, hangbags
Full transcript