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Marksev Midterm (Mang Inasal)

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by

Dahra Limbo

on 30 November 2015

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Transcript of Marksev Midterm (Mang Inasal)

PLACE, TIME & CYBERSPACE
Recommendation
Case Analysis
Conclusion
Case Facts
Over 400 branches nationwide
Accessible
Congested and crowded
Poor ambiance
Below average cleanliness
Operating hours: 9am to 11pm
Website contains all important information
Has poll on website
Has Facebook like page
The Product
PRODUCT
ELEMENTS
Chicken Inasal, pork barbeque, and other Filipino dishes
Menu divided into lunch and dinner, merienda, desserts
Combo meals
Case Study:
Best known for its affordable chicken, pork barbeques, and other Filipino dishes
445 branches nationwide
A place where family and friends could dine together and enjoy their meals
A truly Filipino-style fast food chain
About the Company, its Products and Services
Filipinos
Males and Females
SEC: Broad C
Caters to: 3-70 years old
Working class aged 22-55 years old
No time to cook for their own meals
Philippines: Family-oriented culture
Naturally thrifty & usually on a budget
Tight schedule
Enjoys eating Filipino dishes and unlimited rice at an affordable price
Target Market Description
Resources
Problem Statement
Sanitary procedures and cleanliness in the kitchen and dining area

Lack of product innovation

Uncontrolled customer traffic

Weak promotional strategies
History of the Company
Established on December 12, 2003 - Iloilo City

Edgar “Injap” J. Sia II


One of the fastest growing fast food chains

Pioneer of unli rice offer

JFC acquired 70% of Mang Inasal’s equity in a deal worth P3 billion
Mission
Vision
To be the preferred
quick service
restaurant of every
Pinoy everywhere
To consistently provide its
customers a great Pinoy
dining experience
SWOT
Strengths
Weaknesses
Opportunities
Threats
TOWS Matrix
PRICE AND OTHER
COST CONSIDERATION
PROMOTION
&
EDUCATION
Affordable

Food and drink combos for unli rice meals

Gives a "sulit" factor
Current goal:

To expand up to 500 branches all over the country
Gives out flyers and posts banners at public places

No educational advertisements for Mang Inasal

Offers product promotions (Combo meals)
Increase of Filipino population abroad
Brand acquisitions/ partnerships (local & international)
Development of Technology
People that prefer heavy meals
High threat of new entrants
Foreign-owned companies and local SME’s penetrating Filipino marketCompetitors’ Innovation of Food Products
High threat of competition among companies in the same industry
Implementation of “no plastic, no styrofoam” policy
Product Elements
Price and other
cost considerations
Place, time
& cyberspace
Promotions
and education
Process
Productivity
and Quality
Physical
Evidence
People
More product choices:
Seafood:
Grilled squid and Tuna Belly

Vegetable dishes:
Pinakbet, Chopsuey and Fresh Lumpia

Breakfast menu + Unli-Sinangag
rice

Combo: Complete meal
THANK
YOU
Process
Productivity and Quality
Physical Evidence
People
10-15 minutes for your order to arrive
All-around staff
Inconsistent in service
They give numbers to customers and wait for their order
Waiters prepare the food by putting the drinks first on the tray, then the rice, and lastly, the chicken
15 minutes to cook the chicken
Chicken pieces are already marinated.
Employees have to be attentive
Lack of impact in ambiance
Below average restaurant cleanliness
Chickens are delivered to each branch every MWF
Last until 5 days in the chiller; 3 months if placed in the freezer.
Unli-rice promotion pioneer
Free soup and condiments
Capital resource/financial stability
Accessibility
Family oriented
Appeals to Filipino palate
Affordable Price
Delivery Service
Eco-friendly packaging materials
Provide income to the agricultural sector
Cleanliness
Lack of advertisements
Small servings
Gloomy ambiance
Inconsistency among branches
Receipt
Food products
Condiments
Satisfactory rating

Can be developed

Some staff employees need improvement in doing their jobs
Increase serving size
Retain combo meals
Proper sanitation prodecure
Cleanliness of place
Good lighting and ventilation
24 hour operation
Delivery speed of food
Online delivery system
Flyers
Banners
Creative TV Advertisements
Radio Advertisements
Barkada packages
Coupons/Price discounts
Fast service
Effective service
Order forms
Create a system
Fast delivery
Crew stoppers or signs in tables
Quality of food delivered
Assigning a supervisor
Evaluation sheets
Receipts
Necessary and Proper Utensils
Clean Utensils
Complete set of condiments
Close the grilling area
Proper training to staff members
Proper cleanliness and sanitation procedures
Establish a regular, accountable cleaning schedule for their employees
Consistency of the performance of employees
Full transcript