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Disney - Organizational Behavior

Structure, Characteristics, Diversity, Personalities, Culture and Job Satisfaction

Jose Angeles

on 25 February 2014

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Transcript of Disney - Organizational Behavior

Entire culture is based on teamwork

Teams are more effective due to their tasks, units and the qualities of their members

Takes pride and selectiveness on who becomes part of the team

Management believes in atmosphere of trust and teamwork

Others want to be a part of organization
Disney Research Team
Provide support to the Lab Director and each of their research groups; they coordinate everything from:
Day-to-day necessities of schedules
Guests and travel
Overnight needs of budgets & finance
HR management & recruitment
Contracts & patents/IP management
Communication with larger parent Disney research organization
Make all the 'MAGIC' happen

Types of teams
Work teams
Sales teams
Production teams

Management teams
Top management:
Business Unit

Parallel team's project teams
Research team

Action teams
Cast members
Disney motivates their employees to provide exceptional service to their customers by providing a wide range of benefits that adds to their pay satisfaction including:

Life Insurance.
Complimentary Theme Park Passports and Disney TEAM Discounts
Employee Stock Purchase Program.
Educational Reimbursement
The Walt Disney Company Foundation Scholarship Program
Educational Matching Gifts Program.

All These incentives provide encouragement for the employees and seduce them into staying faithful and satisfied with the Walt Disney Company.

The Walt Disney Company most recent survey to its employees and cast members to determine their value fulfillment in the company are as follow:

Its employees and cast members:

• Its employees and cast members are proud of The Walt Disney Company’s reputation and brands. Survey responses indicate this pride primarily comes from the sense of our ground-breaking creativity and innovation

•Feel like they are being treated with respect, and that the Company values different points of view

•Indicate that both Disney as a whole and individual business units have strong cultures

•Enjoy their work and find it challenging

•Believe they have been given a solid foundation for success in their jobs

Functional groups and geographic reach, offices in nearly every country dealing with content in local languages

Able to combat piracy in nearly all jurisdictions and distribute content worldwide through multiple owned channels

Maintains fertile environment for content creation and franchise enrichment in functional units, franchise longevity such as Fantasia, Tron and Star Wars

Disney – Largest media company world

Production of content, distribution, broadcast and attractions

Synergy of intellectual property across operations, cross use of content as diverse as Tron, Start Wars, Wolverine, Sports etc...

Subcultures of functional units best able to maximize value within business environment, hyper competitive ESPN vs gradual development of franchise through Disney Studios

Functional units by product structure as company grows and acquires other media company, acquisition of ABC, ESPN, Marvel and LucasFilm
Innovative structure since 1940's
Walt Disney Company is a leading diversified international family entertainment and media enterprise.
Every human being differs from one another starting from physical appearance, values and beliefs, ethnicity, etc...
Value in diversity problem - solving approach
- Diversity in teams is beneficial:
More knowledge & exchange of information
Team leaders are the owners of maintaining a healthy environment within their teams and guiding them to achieve their goal and the company's mission working with team diversity and obstacles they might find on the way.
Recruit the best
Training for success
Understanding expectations
Recognizing and rewarding
Recruit the best
"Hire for attitude, not aptitude"
Hiring the right people = unified workforce
Orientation and training is the same for all employees

Training for Success
Candidates view film depicting what is like to work in Disney
Small percentage self-select out of the process
Walt Disney Personality Taxonomy is Conscientiousness, Agreeableness, Openness to Experience, and Extraversion
Recognizing and rewarding efforts

A valued and happy employee = happy guest

Walt Disney Statement
"I think if there is any part I've played, the vital part is coordinating these talents, and encouraging these talents, and carrying them down the line"
What is Culture?
I'm hungry...
Culture is defined as the shared values, beliefs, motives, identities, and interpretations that result from common experiences of members of a society and are transmitted across generations.
The shared values, societal traditions, and collective programming that underlies culture influences the development of our personalities while also shaping the way our traits are expressed.

In this way, explaining "what we're like" requires an awareness of "where we're from"
Euro Disney now Disneyland Paris
Dry Park

Cultural values come to reflect the way things
should be done
in a given society

Fit in or stand out

Let me show you!
1960's-1970's study by Geert Hofstede
Analyzed data from 88,000 IBM employees
72 countries in 20 languages
Showed that employees from different countries tended to prioritize different values which created dimensions to the taxonomy
Project GLOBE
(Global Leadership and Organizational Behavior Effectiveness)
170 researchers from 62 cultures

Studied 17,300 managers in 951 organizations since 1991

Purpose: Examine impact of culture on the effectiveness of various leader attributes, behaviors and practices
American managers at Euro Disney
Performance Orientation - Japan (Confucian Asia)
Culture encourages and rewards members for excellence and performance improvements
Disney incorporated Chinese culture, customs, and traditions when designing and building the resort, including adherence to the rules of feng shui.
For instance, a bend was put in a walkway near the Hong Kong Disneyland Resort entrance so good qi energy wouldn't flow into the South China Sea
All employees speak Cantonese, English and Mandarin
Gender Egalitarianism - culture promotes gender equality and minimizes role differences between men and women High in Nordic Europe
Future Orientation - culture engages in planning and investment in the future while delaying individual or collective gratification
Low in Eastern Europe
Humane Orientation - Culture encourages and rewards members for being generous, fair and altruistic
Low in Latin Europe
USA vs China
USA/Russia vs Japan/China/Netherlands
Germany vs Russia/China
USA vs Japan/France
Latin America/Middle East vs Nordic Europe
Understanding Expectations
Making employees understand what is expected of them and why rules exist
Best Cast Members conduct the training
"You can dream, create and build the most wonderful place in the world, but it takes people to make it a reality" - Walt Disney
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