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BE MY BEER

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by

Philippine Bonnardel

on 7 November 2013

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Transcript of BE MY BEER

'HOME-DELIVERY FLAVOUR'
B
E
M
Y
B
E
E
R
"You have unusual, tasty beers delivered to your door each month"
SIMPLE

INNOVATIVE
but
>
growing
Beer is in popularity
25 million of drinkers in the UK
Beer Sommelier
TRENDY
but
'Beer is the ideal companion for food'
OLD TRENDY BEVERAGE WHICH WILL NEVER GO OUT OF FASHION
HOW DOES IT BETTER THAN EVERYONE ELSE ?
BRITAIN'S FAVOURITE ALCOHOLIC DRINK
BE MY BE
E
R
E
HOW DO WE ACQUIRE USERS?
W
ord of mouth & E-Word of mouth

S
ocial media
(close-relationships)
N
ewspapers, magazines, flyers distribution
U.S.P
COMPETITION
VENTS
C
ustomer database

Personalised relationship with customer
(Inform of latest news ; Special offers)
Friends & family's sponsor with rewards in return
CREATE CUSTOMER LOYALTY
S
tart-up fair, professional fair
B
eer fair trades, stand exhibition
AIMS & OBJECTIVES
Develop and sell the concept
Make it attractive, interactive and entertaining



Attract as many people as possible
Keep it clear and enriching
(beer tasting, beer and food pairing...)

EACH BEER IS AN EXPERIENCE

CONVINCE PEOPLE THAT
John Steinbeck, 1902-1968, American Writer
THE MARKET SIZE
=
‘There is nothing in the world like the first taste of beer’
HOW DOES THE BUSINESS MAKE MONEY ?
Online-subscription
Private beer tasting for customers
Beer tasting in pubs
Sell beers to customers by being a platform between customers and brewers
ELEVATOR PITCH
KNOWLEDGE -
JULIE GAUTHIER
-ORGANISATION AND PLAN ABILITY -
INITIATIVE
-
LEA MANGEL
-
CREATIVITY
- ADAPTABILITY - FINANCIAL SKILLS -
TEAM SPIRIT
- HONESTY -
FORESIGHT
-
CLAIRE DEMONCHAUX
- COURTESY - HARD WORKING - PATIENCE - LEADERSHIP -
DESIRE OF PROGRESS
- SOCIAL RESPONSIBILITY -
PHILIPPINE BONNARDEL
- ENTREPENEURSHIP -
INNOVATION
- LEARNING - EDUCATION -
SARAH PERRIN
- CONFIDENCE -
PERSISTENCE
-
DUBOS LAURIANE
- INDEPENDENCE - NEGOTIATION - IT SKILLS - MOTIVATION -
PASSION
-
MATHILDE HAEFFLINGER
- COMMUNICATION - DECISIVENESS -



THANK YOU YOUR LISTENING
ELEVATOR PITCH
for
"Beer is a collection of experiences,
let us be your guide"
"Drink Beer, Think Be
e
r"
BE MY BEER CONCEPT
Online-business
Monthly subscription
Beer package
- Rare, unusual beers
- International, local beers
Home delivery
Beer sommelier expertise and selection
South East of Great Britain
Target market
- Over 25 years old
- Middle and upper classes
Full transcript