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What's Trending on the Streets: Social Media and Its Impact Among the Millennial Generation

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Stephanie Patterson

on 20 May 2013

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Transcript of What's Trending on the Streets: Social Media and Its Impact Among the Millennial Generation

The Humane Society
of the United States Social Media and Its Impact Among the Millennial Generation Social Networking, 2008–2013 Ages of planned givers and prospects Rate of sharing by campaign type Most "Shareable" Campaigns What types of campaigns get the most entries? Most Engagement Top 3 Takeaways 1. Be Authentic 3. The Data Is Incredible 2. Change Is Constant Who are Millennial Students? Cleaning Source: BMI-Techknowledge Group 2012 Stelter Donor Insight Report Source: Millennials Go to College (Howe & Strauss, 2007) Millennial Students are... Students are vital to the nation and their parents’ sense of purpose 308148 entries REC SPORTS STREET TEAM Interactions With Potential Influencers Stephanie Patterson, M. Ed.
Coordinator of Marketing and PR | Recreational Sports | The University of Southern Mississippi

Eryka Wallace
Marketing and PR Assistant | Recreational Sports | The University of Southern Mississippi Source: Wildfire, May 2012 What's Trending? #hashtags Hashtags groups items, people, events together. It is always prefixed with a # symbol tagging Users can mention one of their followers or friends on social media to directly connect people to events. Social Impact On the Millennial Student Special & Confident Current planned givers' and best prospects' use of social media sites 2012 Stelter Donor Insight Report 2012 Stelter Donor Insight Report 2012 Stelter Donor Insight Report Facebook is the preferred network for interacting with charity Interested in getting updates from supported charities and connecting with other supporters through the site. (Multiple answers selected.) Comments & Questions George Washington
University Alumni Social Platforms provide a unique opportunity to have real conversation and interaction with you supporters. You can learn about them, who they are, what they do and why they care. Be prepared to listen and learn. Everything moves fast in this space. Be open! Use social media as a testing ground for new messaging and ideas. Social Media provides the richest data regarding interaction with your organization. How is your organization perceived? What engagement strategies work best? Why do people care about you? There is so much to learn. As a result, having strong analytics is CRITICAL to success. http://www.polleverywhere.com/multiple_choice_polls/T1yltt7ANFySN0L SOUTHERN What is Socialnomics? Source: Eric Qualman, Socialnomics SPECIAL SHELTERED CONFIDENT TEAM-
ORIENTED CONVENTIONAL ACHIEVING PRESSURED Special Millennials are the focus of youth protection movement Sheltered Millennials are equating good news for themselves with good news for the country Confident Millennials have developed strong team instincts and tight peer bonds Team-Oriented Millennials provide a modern twist to traditional beliefs to make life easier Conventional Millennials feel pressured to excel in all areas Pressured Millennials have become a generation focused on achievement Achieving Source: Millennials Go to College (Howe & Strauss, 2007) Facebook

Facebook is an online social networking service, where users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Twitter Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". LinkedIn LinkedIn is a social networking website for people in professional occupations, used for professional networking Pinterest Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, 're-pin' images to their own pinboards, or 'like' photos. Instagram Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as Facebook or Twitter. discussions People are multitasking while watching television, sitting in class, or at a live event. “Likes” / “Retweets” build confidence in the user and make the student feel special and that his or her posts matter. Sheltered Groups/Group Pages keep the student closely connected to the things that interest him or her. Privacy and Security settings are constantly being updated to ensure the safety of the users. Team-Oriented 90% of consumers trust peer recommendation of products, services, or events. brand following Users follow brands (i.e. The University of Southern Mississippi) to stay current on updates and events. visual storytelling The use of video and photos to convey messages is on the rise (i.e. Instagam, Vine, and YouTube) Source: Mike Johansson, Rochester Institute of Technology, 2013 multi-channel
consumption Users want to see information on various sites memes Memes are used with photos to convey a witty or inspirational message Source: Transon Media, Social Media Trends in 2013 Source: Transon Media, Social Media Trends in 2013 Source: Mike Johansson, Rochester Institute of Technology, 2013 Source: Mike Johansson, Rochester Institute of Technology, 2013 Conventional Millennial students want to receive and spread the word instantly. Social Media allows for info to be sent out and received in a conventional manner, opposed to the previous manners to distribute information. Pressured & Achieving Millennials are pressured to leave a digital image/footprint/shadow for others to see and to continue in their blossoming careers. “Online Resume” Taking it to the Streets:
Rec Sports Approach to Social Media Harlem Shake Video From this one video Southern Miss Rec Sports reached 1,746 people and the department gained over 100 followers (Likers) MISS GLOW RUN From this video and the photo album, Southern Miss Rec Sports reached 5,000 people SOUTHERN MISS The Street Team is comprised of 6-10 Southern Miss marketing and journalism students that are the face of Recreational Sports. They are the administrators of all of our social media sites, including Facebook, Twitter, Instagram, and Tumblr. THE 411 Maintain presence on all sites
through constant posts PAPARAZZI Photographers at Intramural and Rec Sports Sponsored events BLOG SQUAD Blogs written from the
student perspective #MotivationMonday What's Trending on the Streets? Social Media and Its Impact on the Millennial Generation Top Five Social Media Sites Students Reaching Students Millennial students are more likely to trust the advice, opinions, reviews of their peers than parents, professional staff, and strangers. Let's Take a Poll! #WhatsTheWordWednesday #TShirtTuesday Beach Volleyball Intramural Game What's Next for the STREET TEAM Handles for the
Street Team #TK Out BGIAFW (Big Girl In A Fitness World) Increase Visual Storytelling Keeping up
With Trends Viral Videos (i.e. Harlem Shake & Promos) Stephanie P. Patterson, M. Ed.
stephanie.p.patterson@usm.edu

Eryka L. Wallace
eryka.wallace@eagles.usm.edu Get Connected to Us! THANK
YOU
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