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Harry Potter Supply Chain Analysis

An in-depth analysis of the supply chain surrounding the story of the beloved teenaged wizard.
by

Alexandria Johnson

on 11 December 2012

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Transcript of Harry Potter Supply Chain Analysis

…10 years, SCM challenges? Publishing Market Analysis Paper Procurement Printing Marketing Distribution Consumer (output) Deliver 12 million copies of Harry Potter
8 million sold first 24 hours Transportation: Truck
JB Hunt, Yellow Transportation, Combined Express
Rail, Air
JB Hunt
ActivAir Challenges Length of haul
Custom Clearance for int’l shipments
Timing
Security
24 hour personnel
Uniform sealed pallets
Photographic Records
Geofencing Supply Chain ' Creative input… Intangible!
How does this become something tangible and commodified, that can be bought and sold? From Story to Book 1990… J.K. Rowling’s idea on a train. History “I did not have a functioning pen with me, but I do think that this was probably a good thing. I simply sat and thought, for four (delayed train) hours, while all the details bubbled up in my brain, and this scrawny, black-haired, bespectacled boy who didn't know he was a wizard became more and more real to me.” 1996… finishes manuscript. Begins searching for a literary agent.
After initial rejection, signs with Christopher Little. Little pitches book to publishers, met with rejection
1997… Signs with Bloomsbury Books £2,500 signing deal
500 hardback copies: 300 to libraries. “Get a day job, because there’s very little chance of making money in children’s books.” April, 1997… Bologna Book Fair
International rights purchased by Arthur A. Levine of Scholastic. Advance of $105,000
Initial print run of 50,000 books. End of 1997… wins major children’s book awards. Makes New York Times bestseller list. History History In Scope... First (UK) Print of Harry Potter and the Philosopher’s Stone: 1997: 500 hardback copies First 24 hours of Harry Potter and the Deathly Hallows: 2007: 11 million copies sold! THE END Resolute Forest Products
5 facilities
Thunder Bay facility in Ontario
Calhoun facility in Tennessee
Mersea facility in Nova Scotia
Alma facilities in Quebec
Fort Francis facility in Ontario Two Main Providers Appleton Coated Paper
One main facility
Located in Combined Locks, Wisconsin Command Web Printing
Command Web Offset Co. –Seacasus, NJ
Bindrite Robbinsville – Robbinsville, NJ
Command Financial Press – New York, New York
Command Web –Jefferson City, Mo
Strategic Content – Carlstadt, NJ Command Web Printing
Command Web Offset Co. –Seacasus, NJ
Bindrite Robbinsville – Robbinsville, NJ
Command Financial Press – New York, New York
Command Web –Jefferson City, Mo
Strategic Content – Carlstadt, NJ 10 Official Fan sites
151 Unofficial Fan sites
4 landmark tours
59 international sites spanning 17 countries
6 podcasts, including "Pottercast", hosted by Leaky Cauldron Cease and desist letters to fan clubs
Realized the power of the consumers 1.Harry Potter and the Sorcerer's Stone, September 1998 (50,000)
2.Harry Potter and the Chamber of Secrets, June 2, 1999 (250,000)
3.Harry Potter and the Prisoner of Azkaban, September 8, 1999 (500,000)
4.Harry Potter and the Goblet of Fire, July 8, 2000 (3.8 million)
5.Harry Potter and the Order of the Phoenix, June 21, 2003 (6.8 million)
6.Harry Potter and the Half-Blood Prince, July 16, 2005 (10.8 million)
7.Harry Potter and the Deathly Hallows, July 21, 2007 (12 million)
Full transcript