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Case: STAPLES

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by

Maria Aldana

on 7 July 2014

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Transcript of Case: STAPLES



1. International presence in 24 countries with rapid expansion in India.

2. Seeks to expand product line into digital devices other than computer hardware.

3. Strives to provide low prices and a broad selection of products.

4. Quick shipping from distribution center to individual stores.

5. Targets specific product trends to supply adequate inventory without overstocking.

6. Strong focus on providing excellent customer service.

7. Utilizes a rewards program to build loyalty and encourage volume purchases.

8. Integrating the use of electric delivery trucks to achieve a 75% reduction in fuel costs and be

environmentally friendly.

9. Seeks to develop a diverse workforce that reflects the community and customers they serve.

10. Offers more sustainable products and services to protect the environment.



1. Company has not adapted to a “paperless” society.

2. Quarterly net income has dropped 28% from the prior quarter to $198.2 million.

3. Revenues have dropped 3.8% to $6.17 billion.

4. Has misclassified employees in order to avoid paying overtime.

5. Struggling to integrate brand consistency in international markets.

6. Payback times for electric trucks are fairly lengthy.

7. Does not have a written vision statement.

8. Has over $4 billion in goodwill on its balance sheet.
External Audit
Opportunities

1. Having an online market.

2. Staples have federal government contracts.

3. International expansion can help Staples’ performance.

4. Extended producer responsibility, which benefits the environment and increases goodwill for the consumers.

5. High margin paper products will help lead to a decrease in costs as the economy moves towards a “paperless” office.

6. Having multiple platforms in which consumers can access their products and services.

7. Brand recognition through catch phrases and product placement in popular shows such as “The Office.”
Threats

1. Worldwide competition.

2. Fast progressing technology and cheaper technology being developed.

3. Economic slowdown worldwide.

4. New competitors entering the market and offering lower prices.

5. Old and non-moving products.

6. Established brands in other countries.

7. Companies that have the first mover advantage.

8. There is a growing population of price sensitive buyers.
External Factor Evaluation (EFE) Matrix
Competitive Profile Matrix
CASE: STAPLES
STRENGTHS
WEAKNESSES
VISION STATEMENT
Current Vision Statement
(“Our Commitment”): Staples is committed to sustaining a competitive advantage in the marketplace by integrating diverse suppliers into our sourcing, purchasing and merchandising processes and mentoring these suppliers so that they may develop a strong foundation for future growth.

"What's Staples Soul?” "Staples Soul reflects our commitment to corporate responsibility. It's a holistic approach to business that recognizes the close connection between our financial success and our desire to make a positive impact on our associates, communities, and the planet by joining together the following areas: diversity, the environment, our community, and ethics. It's how we do business—that's Staples Soul.

"
Diversity
Reflecting the face of our customers is embedded in our culture. Our associates and customers are diverse, which helps us ensure that our workplace is one of inclusion and acceptance. Our commitment goes beyond race and gender to include developing a diversity of thought and experience. It also extends to sourcing office supply products and services from diverse minority and women–owned businesses.

"
Environment
We seek environmental excellence, by developing and sourcing environmental products, providing easy recycling services for our customers and associates, supporting energy efficiency and renewable energy, and educating stakeholders about environmental issues.

Community
"Staples reaches out to the communities where our customers and associates live and work through the Staples Foundation for Learning®, our alliances with U.S. and international charitable organizations, cause marketing initiatives, and local giving programs.

Ethics
"Staples strives to be a model of corporate governance and ethical business practices. Our commitment to integrity is embodied in our Code of Ethics, which all associates are expected to follow. We also seek to work with suppliers who share our values, as reflected in our Supplier Code of Conduct."

Founded in 1985 by Thomas G. Stemberg and Leo Kahn.

Headquarters in Farmington, Massachusetts

3 Business Segments

More than 2,200 stores worldwide and 125 distribution centers
Balanced Scorecard
Proposed Vision Statement:
To be the world's first choice for office supplies and to continue providing top of the line convenient products for our customers.
PROPOSED MISSION STATEMENT
CURRENT MISSION STATEMENT

FINANCIAL RATIOS
RECOMMENDATIONS
BY: Maria Aldana, Ting Li, Madison Jones, Sarah Agan, Stephanie Aguilar, and Mark Egurrola
HISTORY OF STAPLES
INTERNAL AUDIT
Staples mission is to be the greatest office product company (2) in the world (3) in providing customers with superior value through a combination of low prices, a broad selection of products including eco-conscious choices (8), high- quality and innovative Staples brand products (4,7), and excellent customer service (1). We aspire to have financial stability (5), as well as maintaining ethical business practices by encouraging open and honest communication (6). We will embrace diversity, provide training and growth opportunities for our employees (9). We are dedicated to helping the communities in which we operate by supporting charities that promote education and job skills for the disadvantaged youth (8).
SPACE MATRIX
QSPM MATRIX
QSPM MATRIX Cont..
QPSM MATRIX
QSPM MATRIX Cont.
INTERNAL FACTOR EVALUATION
(IFE MATRIX)
Internal Factor Evaluation (IFE) Cont.
SWOT Cont.
SWOT ANALYSIS
To come up with a written vision statement and show it on their website so that customers can see
what they want to become.
Do more to become a
"green"
company in order to stay competitive in the new emerging "green" society.
Create new and
innovative
brand products as well as excel to establish their brand in other countries.
Try to figure out how they can introduce
cheaper
products that provide the same quality level.
Further expand global
e commerce.

EXTERNAL FACTOR EVALUATION (EFE) MATRIX Cont.
criteria used for space matrix
Full transcript