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Symbolic-interpretive Perspective

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Adam Murray

on 26 May 2010

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Transcript of Symbolic-interpretive Perspective

"There have been great societies that did not use the wheel, but there have been no societies that did not tell stories."
- Ursula k. LeGuin Tenets of the symbolic-interpretive perspective Definition:

An approach concerned with understanding
the nature, practices, and consequences of symbol
usage within groups, as well as how groups and
group processes are themselves a product of symbolic

Key Assumptions:

Corporate Storytelling McLellan, H. (2006, Spring). Corporate storytelling perspectives.
Journal for Quality and Participation 29 (1), 17-20.

peer-reviewed journal published by the Association for Quality & Participation
available through Business Source Premier Conceptual Framework
story gathering
story sharing
story making
storytelling "The shortest distance between truth and a human being is a story."
- Anthony De Mello
"The S-I perspective on groups is not a well-articulated perspective in the same sense as, for instance, the functional perspective...[it] emerges from a relatively long history of scholarship associated with the 'interpretive turn' toward the study of symbolic practices and sense making." Frey, L. & Sunwolf. (2005). The symbolic-interpretive perspective of group life.
In Poole, M.S. & Hollingshead, A. (Eds.) Theories of Small Groups.
Sage Publications: London. 1. The group is a significant symbol. A group is an abstract
creation, based on the perceptions of the individuals, and relies
on the boundaries established between the individuals with
something in common and those that are "other" to define the
group. 2. The symbol of "group" is created through member's symbolic
activities. These symbolic activites include social structures
and methods of social interaction. 3. Symbolic activities include symbolic predispositions, practices,
and processes/products. Within these clusters are narratives, metaphors,
rituals, and other actions imbued with meaning outside of the action's
functional purpose. Symbolic-interpretive Perspective:
Narrative and Corporate Storytelling Methodology

emergent conceptual framework
developed through the review of corporate storytelling practices Abstract:
Story gathering, sharing, making and telling
are powerful tools for helping organizations increase
internal and external understanding of their values,
products and services, and culture. Questions:
what are ways that story sharing can be positively harnessed?
what are the implications of story gathering on institutional memory?
what can you as a leader do to help your organization create its story?
in our digital world, what has changed about storytelling?

Thank you ldjfd;salj
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