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Weatherford Tourism

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by

Landace Ortiz

on 24 August 2015

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Transcript of Weatherford Tourism

Partnership
Why is Tourism Important?
Brings in New Money
Supports local Business
Diversifies Economic Base
Generates Tax Revenues
Promotes Historic Preservation
Enhances Quality of Life for All


First Monday Trade Days
Chandor Gardens/Clark Gardens
Cutting Capital
Peach Festival
Heritage Society Events: Candlelight Tour of Homes, Talking Tombstone Tour
Parker County Sheriff’s Posse Rodeo
Downtown shopping & Farmer’s Market
Theatre Off the Square & Texas Opry
Old Greenwood Cemetery
Museums
Golf
Capernaum First Century Village
Greenwood Farm Horse Trials
Hometown Heritage Stampede, Weatherford Blooms
Shaw Kemp Open House
Silverado on the Brazos

Local Tourism...
Tourism throughout the state of Texas has seen significant improvement in the last few years and continued to rise in 2014

Room Revenues in Weatherford saw a 2.2% increase from December 2013 thru December 2014

Occupancy saw a 1.2% increase as well

For the year ending December 31, 2014, Weatherford and some of our surrounding cities saw these changes in occupancy rates:

Weatherford 58.2%
Cleburne 55.8
Burleson 60.0
Granbury 50.6
Mineral Wells 56.3

Chamber Tourism Committee

Chetan Patel: Candlewood Suites
Christi Tull: Greenwood Farm
Dr. Harold Lawrence: Museum of the Americas
Jenni Hannan:
Jonelle Bartoli: Parker County Heritage Society
Kathy Smith: Texas AgriLife
Keitha Largent: Fairfield Inn & Suites
Laura Tuley-Green: Short Chef Creations
Raj Patel: LaQuinta Inn & Suites
Sherry Watters: Something Special
Teresa Himman: Fairfield Inn & Suites
Blake Rexroat: City of Weatherford
Kelli Boyd: Weatherford Public Library
Jaci Ingram: Clark Gardens
Carolyn Young: Earth to Art Pottery
Shilo Treille: QXFM
Nick Patel: Holiday Inn
Involvement/Promotion
In 1986, the City of Weatherford contracted with the Weatherford Chamber to administer funds collected by the City for Hotel-Motel Occupancy Tax.

How were these dollars spent?
The Chamber promotes all of Weatherford
and not just one special interest group or area.

It is our goal to put heads in our 933 Hotel Rooms!

Dallas/Ft. Worth Area Tourism Council
Media Blitz to Texas Travel Centers at the borders
Advertised in DFW & Beyond Travel guide
Travel Fair in Wichita Falls
Kaleo FAM Tour Marketplace in Plano

Publications
Print
Visitors Guide
Points of Interest Map
Dining/Lodging/Things to Do Brochures
Driving & Walking Tour – features Weatherford’s historic homes & buildings. Very popular with visitors
Old Greenwood Cemetery Brochure
Downtown Map in partnership with the Downtown Merchants
Map of Weatherford for locals & visitors
Courthouse/Santa Fe Depot Brochure

Advertising
Printed: TV:

Radio:

Dallas/ Fort Worth Tourism Guide
Texas State Travel Guide
RV Guide
DFW Drive Guide
Texas Lakes & Trails Maps
Texas Highway Magazine
Ride Texas Magazine
Weatherford Tourism
Growing Our Community

Weatherford has lots to offer...
Contract
Last year, the City Council appropriated $151,400
to the Chamber for use
in its efforts to promote tourism.

Candlelight Tour of Homes
Christmas on the Square
Peach Festival- Chamber paid for this advertising

Calendar of Events:
We have found a great source in adding events to calendar of events that are printed, on-line and emailed.
This also helps to lead to additional editorial articles. This is a great source!

Texas Co-Op Power
AAA Online & Magazine
AARP
Country Gold 92.1
Traveltex
KCBI
Texas Historical Commission
WFAA Channel 8
FDFW Channel 4

Texas Lakes & Trails
Ride Texas
American Profile
KLTY
AAA Online & Magazine
AARP
Country Gold 92.1
Traveltex
KCBI

Tourtexas.com
95.9 The Ranch
D Magazine
Texas Events Calendar
Other Metroplex radio stations…
Texas Lakes and Trails
Vice President of TX Lakes Trail Board
Advertised in the Regional Map
Texas State Fair Booth
Very active in regional tourism committee

TTIA
Texas Travel Summit
Travel & Tourism College Graduate
Travel & Tourism Week
Online
www.weatherford-chamber.com
Visitor/Lodging Information
Comprehensive Community Calendar of Events
General Information about the Community
www.parkercountypeachfestival.org


Special Event Coordination
Christmas on the Square
– this community event is quickly turning into a tourism event. Folks from all over come to enjoy the charm of our historic downtown!
More than 15,000 attended in 2014!

Peach Festival & Pedal
-THOUSANDS
(approx 50,000 at this year's festival and 2,200 for Pedal)
of visitors and vendors from across the state and the United States came this past month to our fine town for this event. We had vendors from all across Texas, Arizona, Mississippi, Louisiana, Arkansas & Oklahoma. Hotels had many guests due to the event. We had Peach Pedal riders from Alabama, Arkansas, Colorado, Georgia, Louisiana, Maryland, Missouri, Oklahoma, Washington and Wisconsin!

Parker County Sheriff's Posse Rodeo
held annually is a major tourist attraction. Chamber provides radio, print and
billboard advertisement

Coordinate dozens of tours for tour groups
– recruit tours, gave over

1000 goodie
bags filled with information, develop itineraries, train and provide volunteer “step-on” tour guides

Support other organization’s special events

– pay to promote them through the tourism fund, but Chamber also provides many
“in-kind” services
, such as loaning trash cans, selling tickets, providing volunteers

Request for 2015-16 Funding:
Why is the Chamber a good partner?
On M&O expenses, the Chamber stretches the Tourism funds as far as possible and matches them dollar for dollar.

We are information central for visitors & locals. Our office is open M-F 8:30-5:00 and Saturdays 8:30-3:00

Peach Festival is produced at NO COST to the Hotel/Motel Tax Fund but provides a huge economic impact for the entire community.

Working Together
Chamber updates & maintains website at NO COST to the Hotel/ Motel Tax Fund

Director of Tourism ensures all media leads are followed and represents the entire community.

Tourism Director and Weekend Tourism Specialists paid from Hotel/Motel Tax.

Chamber provides many administrative services at NO COST to the Hotel/Motel Tax Fund

Centrally located for all information
Associated Costs:
Operation of a Visitors Bureau
$46,015 for Administrative Expenses.
Includes salaries for Tourism Director, Peggy Hutton, and Weekend Tourism Specialists.

Advertising and Promotion
$32,270 for Advertising & Promotion
Includes funds “set aside” to help promote events that would be likely to attract tourist: Parker County Sheriff Posse Rodeo, Candlelight Tour of Homes

Dues and Membership Subscriptions
$2,215 to belong to local & state tourism related organizations
TACVB, D/FW Area Tourism Council, TTIA, THMA, Texas Lakes & Trail, Texas Downtown Association
Also for tourism related publications, like Texas Highways, Texas Parks & Wildlife

Cost Cont.
$12,500
Used to print Visitor Guides, Historic Driving & Walking Tours, Cemetery Brochures, photography, new video footage for commercials
In-house printing of Dining/ Lodging, Courthouse Brochure, Parks & Recreation fliers, Misc. Info, and Calendar of Events
This also pays postage & mailing expenses of sending these items to potential visitors

Mailing, Postage, Printing, Photography & Video
Maintenance of Visitors Center
$12,000
These cost are split between the Chamber & the Tourism Department
This includes grounds maintenance, utilities, signage, building maintenance, phones, fax

Reflections/Projections
While tourism and the economy continue to improve we will continue to work to grow tourism in our community.

How can we improve? We welcome ideas and recommendations. Tourism affects everyone in our community and should be a community partnership. We ask if you have recommendations please pass those along to our Tourism Director or Chamber President.

Texas Tourism Overall...
The travel industry has a broad footprint which delivers an enormous economic impact to the Lone Star State:
Travel generates $3.8 billion in federal taxes and $3 billion in state taxes
As many as 166,000 Texas businesses depend upon travel as a significant source of revenue
Small businesses employ more than 60% of travel industry workers in Texas
Travel Industry added jobs 17 of the last 20 months according to the US Travel Association.
TRAVEL MEANS JOBS; Travel supports more than ONE MILLION Texas jobs
Parker County Sheriff's Posse Rodeo
Ranch Rodeo
Peach Festival
Full transcript