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Lecture 4

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by

Manal Alfakih

on 22 October 2013

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Transcript of Lecture 4

CHS 454
Strategic Planning
Tactical Planning
Opreational Planning
Lecture 4
What Is Planning ?
Strategic Management Process
Step
Levels
Of
Planning

Strategic Management
What is strategic management
Monkeys Can Plan ... !!!


How can the monkey
obtain the bananas?

Lecture
4
Planning
Strategic
Planning
Strategic
Management
Shaherah AlEnezy
Manal AlGhamdi
Amnah AlShrif
Dr. Zainab AlKhudhair
Motivating Reasons
Reasons For Planning
Planning is the
process of determining the
organization’s goals and
objectives and selecting a course
of action to accomplish them
within the environment inside
and outside the organization.

Basic
Planning
Process

Step 1 :
Step 2 :
Step 3 :
Step 6 :
Step 5 :
Step 4 :
Situational Analysis
Alternative Goals & Plans
Goal & Plan Evaluation
Goal & Plan Selection
Implementation

Monitor & Control
Art & science of formulating, implementing, and evaluating, cross-functional decisions that enable an organization to achieve its objectives.
Why it's important
Identifying the organisation’s
current mission, objectives, and strategies.

Goals
Mission
strategic
goals
strategy
Strategic Planning Yesterday
and Today
Makes a difference in performance levels

Gives
everyone
a role

Provides systematic approach to uncertainties

Coordinates
and focuses employees

Conducting
an external analysis
Industry and
market analysis

Political and
regulatory analysis

Social
analysis

Technological
analysis

Human resources
analysis

Macroeconomic
analysis

Environmental
Analysis

Competitor
analysis

Conducting
an internal analysis

Internal
Resource
Analysis

Financial
analysis

Human resource
assessment

Marketing audit

Operation Analysis
Other internal
resource analysis

Formulating
strategies
Implementing
strategies
Evaluating results
Lead the business
Manage the business
Run the business
The Dinosaur Egg
Strategic Management
Strategic
Planning
Full transcript