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starbucks

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by

Marlyn Escobedo

on 26 May 2015

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Transcript of starbucks

Starbucks Financial
Partner Perks
STARBUCKS REMAINS THE BEST AMONG LARGE QUICK-SERVE RESTAURANTS

Starbucks continues to grow tremendously through 2014
Most costs continue to increase which leads to profit increasing and creates a steadily growing profit from 2012 to 2014 and continuing to 2015
Starbucks makes most financial information open and accessible on their website for shareholders to view.
Mission statement :

To inspire and nurture the human spirit- one person, one cup and one neighborhood at a time.
ACROSS THE GLOBE STARBUCKS IS POSTING CONSISTENT SALES GROWTH NO MATTER WHERE THE LOCATION IS.
Base pay:
determined by the competitive market pay rate for you job, your skills, experience and job performance.
Bonuses:
reward achievement of specific business goals ( for eligible positions)
Benefits
: includes health coverage, income protection, time off, tuition reimbursement, employee assistance programs and more.
Savings
: future roast, our 401(k) savings plan, includes Starbucks matching contributions to help you save for the future.
Stock:
S.I.P., our discounted stock purchase plan, and Bean stock, our equity reward program, allow you to share in the company's success.
Coffee and Tea Mark-out
In-store Merchandise Discount

Management and Personnel

Guiding Principles:
Provide a
great work environment
and treat each other with
respect
and
dignity
.
Embrace diversity
a an essential component in the way we do business.
Apply the highest standards of excellence to the purchasing,
roasting and fresh delivery of our coffee.
Develop enthusiastically satisfied customers all of the time.
Contribute positively to our communities and our environment.
Recognize that profitability is essential to our future SUCCESS.

Training Employees

Free Education
Empowering employees
STARBUCKS HAS 5 COMPETITORS BUT ONLY 2 REMAIN STRONG
Starbucks ranks in at 59.2% in coffee sales
McDonald's coffee ranks in at 16.3% for coffee sales
Dunkin Donuts right behind at 14.4% in sales

Starbucks serves high quality coffee that helps people get through their day
Starbucks offers ambiance- people know what to expect when they walk into a Starbucks

Weakness for competitors:
STARBUCKS is the No.1 brand in coffee
Largest coffee house chain worldwide
Starbucks on every corner which adds convenience
STRENGTHS AND WEAKNESS OF COMPETITORS
Strengths of Competitors:

Cost Advantage
Strong cash flow
Strong brand
TARGET MARKET
Men and woman ages from 25-40 make up 46% of its business sales.

Demographics

Equal gender
mid-income
high education
VS
21,878 stores operating in 63 countries
Is the company competing globally?
HOWARD SCHULTZ
CEO of Starbucks
Product or Service

Financial Analysis

% change has been positive since 2009
Starbucks growth is steady and doesn't fluctuate much
this is a characteristic of many Blue Chip companies and therefore valuable to the stock market
Manufactured goods:
this company works with more than 70 factories on programs to improve standards.
Starbucks is involved with the
Global Social compliance Program
which is to promote continues improvement of environmental and working conditions of global supply chains.
work with a diverse set of suppliers
offer genuine service
Passion for great coffee
For the office?!
Starbucks offers a variety of food service and office coffee channels
When we think of STARBUCKS we think of Coffee
Taste and diversity of drinks
Full leaf teas: Teavana
Products:
coffees/ decaf coffees
tea/ decaf teas
green juices/drinks/smoothies
Hot/cold drinks
pastries
salads-organic foods
breakfast/snack options
Full transcript