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Promotional Video

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by

Stacey Seufert

on 3 July 2014

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Transcript of Promotional Video

Mission ImPULSEible 2014
PULSE POPS

Pulse Pops
MARKETING
Product will be sold:
recreation centers
cafes or coffee shops
grocery stores
Nutritional Information
PROMOTION


Initial Promotion:
Free samples at recreation centers
Kid oriented events and festivals
Advertising in kids magazines
Advertising on social media
YouTube videos

Pulse Pops Are
UNIQUE!
Inner Layer:
Chickpeas
Natural peanut butter
Coconut palm sugar
Peanuts
Canadian Ingredients
Health Potential
A healthy and delicious snack alternative made with chickpeas and black beans.




Outer Layer:
Black beans
Pecans
Almond meal
Coconut oil
Coconut palm sugar
Cacao
Outside:
Milk chocolate
Coconut flakes
Packaging
Cost V$ Profit
Thank-you to our audience,
to our friends and family.

Anastassia Astrakhantseva
Christie Cheng
Diana Nguyen
Stacey Seufert
Promotional Video
Ingredients
Other Products on the Market
Made primarily from pulses
Simple and convenient
Handy on the go
High fiber and protein
Gluten free
Low on the Glycemic Index



The closest
product is
a baked cake
pop...but it is
high in calories,
fat, and sugar!
OUR CONCEPT
NUTRITION &
HEALTH
Pulse Pop Vs. Cake Pop
Plus our ingredients are gluten-free, egg-free, and soy-free.

Good source of proteins for growing bodies and minds
Increased dietary fiber leads to a healthier gut health and reduce risk of some cancers
Lower glycemic index gives a slower release of glucose to the blood
Suitable for those with Celiac disease, gluten intolerance, or gluten-free diet
Zero trans fat
Low sodium
"Have you popped a Pulse Pop today?"
TO WRAP UP...
Make a good choice for your family
today, for their tomorrows!


Have you popped a Pulse Pop today?
Kids do not eat enough pulses.
Our product contains over 50% pulses and has health benefits.
Why
'Pulse Pops'?
Growing Regions:
Beans
Chickpeas
Lentils
Peas
Shelf life: approx. 6 months
Our product is
new
to the market.
400 views in 1 week!
This is cost per batch of 50 Pops.
Cost per Pulse Pop: $1.39
Target Market : active youth aged 6-9 yrs.
Market Cost
References
Full transcript