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Basic Visual Design
Transcript of Basic Visual Design
- A continuous point (mark) used to delineate an
edge or to lead the eye through a work of art.
- Some lines are implied, meaning they are
created by the edges of shapes, forms or colour.
Good design is not about good taste or bad taste. It is about having an idea and applying it rigorously to communicate a message.
LINE | SHAPE | FORM | SPACE | TEXTURE | COLOUR | VALUE
START WITH AN IDEA
The building blocks used to create a work of art.
Can be applied to
The designer uses these elements as tools that control how a message is delivered to the audience.
- lines that run parallel to the ground
- represents calm, peace & relaxation
TYPES OF LINES
- lines that move up & down
- represents dignity, formality,
stability & strength
A) HORIZONTAL LINES
B) VERTICAL LINES
TYPES OF LINES
- lines that change direction gradually
- represents freedom, graceful
C) DIAGONAL LINES
D) CURVED LINES
- lines that are leaning
- represents action, activity, excitement & movement
TYPES OF LINES
- combination of diagonal lines
- represents confusion, action & excitement
E) ZIGZAG LINE
- A shape is created when a line is enclosed.
- It is a two dimensional area with width & length.
TYPES OF SHAPES
- also called as regular shapes
- are circles, rectangles, squares etc.
- easy to recognize
- most are made by humans
- also called as free form shapes
- are shapes with a natural look and
- follow no rules
key, knife, car
tree, apple, butterfly
- refers to an object with three dimension;
length, width & height
- can be created by forming two or more shapes
- may be enhanced by tone, texture and colour
cube, cylinder, cone, sphere
- refers to the distances or areas around, between or within
components of a piece
- includes the background, foreground and middle ground
TYPES OF SPACE
refers to the space of a shape
representing the subject matter
A) POSITIVE SPACE:
B) NEGATIVE SPACE:
refers to the space around
& between the subject matter
- Is the tactile quality of a surface or the
way any work of art is represented
- Texture can be rough or smooth,
solid or porous, coarse or polished
TYPES OF TEXTURE
- appearance of object that is created by the differing qualities of light it reflects
- has an immediate and profound effect on design
TYPES OF COLOUR
sets of colours that can be combined
to make a useful range of colours
colour made by mixing two primary colours in a given color space
BLUE RED YELLOW
(YELLOW + BLUE)
(BLUE + RED)
(RED + YELLOW)
- the relative lightness or darkness of a colour
adding white to color paint to create lighter values such as light blue
adding black to paint to create dark values such as dark blue
refers to a texture that we can
reach out & physically feel
refers to a texture created on a two
dimensional surface that actually
has a smooth surface when touched
sand paper, animal fur
a photo or painting