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Basic Visual Design

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by

shaz othman

on 19 June 2014

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Transcript of Basic Visual Design

VISUAL DESIGN
- A continuous point (mark) used to delineate an
edge or to lead the eye through a work of art.

- Some lines are implied, meaning they are
created by the edges of shapes, forms or colour.

COPYRIGHT 2014
Good design is not about good taste or bad taste. It is about having an idea and applying it rigorously to communicate a message.
LINE | SHAPE | FORM | SPACE | TEXTURE | COLOUR | VALUE
START WITH AN IDEA
VISUAL COMMUNICATION

PRINCIPLES

TOOLS
MESSAGE
VISUAL DESIGN
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The building blocks used to create a work of art.


Can be applied to
FINE ART
PHOTOGRAPHY
GRAPHIC DESIGN

The designer uses these elements as tools that control how a message is delivered to the audience.
VISUAL DESIGN
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LINE
- lines that run parallel to the ground
- represents calm, peace & relaxation
TYPES OF LINES
- lines that move up & down
- represents dignity, formality,
stability & strength
A) HORIZONTAL LINES
B) VERTICAL LINES
TYPES OF LINES
- lines that change direction gradually
- represents freedom, graceful
C) DIAGONAL LINES
D) CURVED LINES
- lines that are leaning
- represents action, activity, excitement & movement
TYPES OF LINES
- combination of diagonal lines
- represents confusion, action & excitement
E) ZIGZAG LINE
LINE
LINE
LINE
SHAPE
- A shape is created when a line is enclosed.

- It is a two dimensional area with width & length.

SHAPE
TYPES OF SHAPES
- also called as regular shapes
- are circles, rectangles, squares etc.
- easy to recognize
- most are made by humans
A) GEOMETRIC
B) ORGANIC
- also called as free form shapes
- are shapes with a natural look and
curving appearance
- follow no rules

Examples:
key, knife, car

Examples:
tree, apple, butterfly

FORM
- refers to an object with three dimension;
length, width & height

- can be created by forming two or more shapes

- may be enhanced by tone, texture and colour

FORM
Examples:
cube, cylinder, cone, sphere

SPEAKER
FRIDGE
HANDPHONE
DRINKS
FORM
BALL
GLOBE
COMPASS
FORM
TENT
PYRAMID
HOUSE
- refers to the distances or areas around, between or within
components of a piece
- includes the background, foreground and middle ground

SPACE
TYPES OF SPACE
refers to the space of a shape
representing the subject matter
A) POSITIVE SPACE:
B) NEGATIVE SPACE:
refers to the space around
& between the subject matter
- Is the tactile quality of a surface or the
way any work of art is represented

- Texture can be rough or smooth,
solid or porous, coarse or polished


TEXTURE
TYPES OF TEXTURE
COLOUR
- appearance of object that is created by the differing qualities of light it reflects

- has an immediate and profound effect on design
COLOUR
TYPES OF COLOUR
A) PRIMARY
B) SECONDARY
sets of colours that can be combined
to make a useful range of colours

colour made by mixing two primary colours in a given color space

BLUE RED YELLOW

GREEN

(YELLOW + BLUE)
MAGENTA
(BLUE + RED)
ORANGE
(RED + YELLOW)
VALUE
- the relative lightness or darkness of a colour

CATEGORIES
A) TINT
B) SHADE
adding white to color paint to create lighter values such as light blue

adding black to paint to create dark values such as dark blue

TEXTURE
refers to a texture that we can
reach out & physically feel
A) ACTUAL
refers to a texture created on a two
dimensional surface that actually
has a smooth surface when touched
B) IMPLIED
Examples:
sand paper, animal fur

Examples:
a photo or painting

CUBOID
SPHERE
PYRAMID
T
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E

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D
Full transcript