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International Marketing Assignment 2013

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by

Geoff Dewar

on 8 May 2016

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Transcript of International Marketing Assignment 2013

Increase Profit by Expansion
Indonesia an Ideal Market
SWOT in the Context of Asia Pacific
Target Market...
Haymes Paint...
Segment...
Target Segment...
Consistent Quality
POS Tinting
Unlimited Colour Range
Premium Alternative
Lower Tier Domestic
Export Australian Pigments
Align with Local Distributor
Local Office
Local distributor
Family business
Similar values and objectives

Marketing in the International Enviroment
BUHRM 6922 Learning Task B:

International Marketing Strategy
Haymes Paint - Entering the Indonesian Market

Geoff Dewar (30092329)
Catherine Wood (30082863)

Decorative Coating
Position...
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Company...
Family owned business
Established 1935
Manufactures & Supplies Paint
Superior Quality
Decorative Coating
Domestic Market is our strength
Future Growth into Commercial
Place...
Price...
Promotion...
Competitors...
Consumers...
Context...
Political
Product...
Two Tiered Approach
Low Cost entry to market product
Introduction of premium brand
Timing and Implementation...
Five Year plan
Successful Transition
Monitor and Measure

Economic
Social
Technology
Legal
Environment
Highly Competitive
Low Barriers of Entry
Inconsistent Quality
Growing Consumer Market
Domestic, Trade and Commercial
High Quality
Innovative
Superior R&D

Trade Shows
Industrial Journals
Print & Visual Media
Distributor Promotions
Commercial Protective Coating
Automotive
Powder
Marine
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Full transcript