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International Marketing Assignment 2013
Transcript of International Marketing Assignment 2013
Indonesia an Ideal Market
SWOT in the Context of Asia Pacific
Unlimited Colour Range
Lower Tier Domestic
Export Australian Pigments
Align with Local Distributor
Similar values and objectives
Marketing in the International Enviroment
BUHRM 6922 Learning Task B:
International Marketing Strategy
Haymes Paint - Entering the Indonesian Market
Geoff Dewar (30092329)
Catherine Wood (30082863)
Family owned business
Manufactures & Supplies Paint
Domestic Market is our strength
Future Growth into Commercial
Two Tiered Approach
Low Cost entry to market product
Introduction of premium brand
Timing and Implementation...
Five Year plan
Monitor and Measure
Low Barriers of Entry
Growing Consumer Market
Domestic, Trade and Commercial
Print & Visual Media
Commercial Protective Coating