Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Using Business Intelligence to discover new market opportunity Thesis Defense

Stamford International university in thailand
by

미래 미래

on 17 September 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Using Business Intelligence to discover new market opportunity Thesis Defense

Using Business Intelligence to discover new market opportunity
September 19th, 2013
A CASE STUDY OF STAMFORD INTERNATIONAL UNIVERSITY IN THAILAND
ADVISER TEACHER: KALVIN C.K. LAM
STUDENT : SAINZAYA CHULUUNTUYA
STUDENT ID: 012370006
MBA FULL-TIME
INTRODUCTION
PURPOSE OF STUDY
OBJECTIVE OF STUDY
RESEARCH QUESTIONS
BACKGROUND & CONCEPTS
THEORETICAL & CONCEPTUAL FRAMEWORK
RESEARCH METHODOLOGY
CONCLUSION
DEFENSE AGENDA
Asia
INTRODUCTION
According to Zhang (2013), the next five to ten years Asia could become a strong competitor in the international student market.
Education industry do more with less!

As organization
grows
, confident and complete picture of data will be crucial to
making decisions
.

Important
for the any organizations is
Business Intelligence (BI) systems
, which is the
supporting
them to aid
decision making
and
optimize
the
performance.

PURPOSE
The purpose of this study is:

“How does the intelligence optimize the new market opportunity with market opportunity analysis framework?”
OBJECTIVE OF STUDY
Identify the factors for optimize the market opportunity based on the model of BI
The impacts of MOA framework on the BI model
In order to optimize to the market opportunity for an international university in Thailand
RESEARCH QUESTIONS
What are the impacts of market intelligence on leading to the discovery of new customers in education industry?
What are the impact of competitive intelligence on strategic plans in Stamford International University in Thailand?
To what extent Business Intelligence will optimize the market opportunity by utilizing the Market Opportunity Analysis framework?
What are the possibilities and support of the Business Intelligence in to seek new market opportunities in education industry that define the successful marketing management at STIU?
BACKGROUND & CONCEPT
DECISION MAKING PROCESS
&
MOA
INTELLIGENCE
INTELLIGENCE PHASE
Organizational Objectives
Search and Scanning procedures
Data collection
Problem identification
Problem classification
Problem statement
DESIGN PHASE
Formulate a model
Set criteria for choice
Search for alternatives
Predict and Measure outcomes
CHOICE PHASE
Solution to the model
Sensitivity analysis
Selection of best alternatives
Plan for implementation
Design of a control system
IMPLEMENTATION OF SOLUTION
Reality
Problems
Opportunities
DECISION MAKING PROCESS
MARKET OPPORTUNITY ANALYSIS FRAMEWORK
CUSTOMERS
Current
Future
Past
TECHNOLOGY
Source: http://blogs.jabil.com/wp-content/uploads/2013/02/Mobility-technology.jpg
Source: http://www.websitemagazine.com/images/blog/customerreviewpeople.jpg
COMPANY
Source: http://www.paperthin.com/_cs_apps/pt_photo_gallery/uploads/carouselFeature/original/company.png
COMPETITORS
Source: http://www.paperthin.com/_cs_apps/pt_photo_gallery/uploads/carouselFeature/original/company.png
MARKET OPPORTUNITY
INTELLIGENCE
Source: Turban, Sharda & Delen 2011)
INTELLIGENCE
INFORMATION
DATA
KNOWLEDGE
Source: Søilen 2005
Data, information and intelligence can be called intelligence products. Each of these intelligence products are accompanied with a number of actions. These are collection, sorting, analysis and decision making.
Loose bits of communicative sign, reduced to sentences,
numbers, codes: in writing, visual or verbal.
Gathering of data to sentences which express ideas
Knowledge includes facts, information, descriptions, or skills acquired through experience or education
Source: Søilen, 2005
Source: Søilen, 2005
Source: Søilen, 2005
If the intelligence is good, the organization will be able to make improved decisions
MARKET INTELLIGENCE
A set of procedures and sources used by managers to obtain their everyday information about pertinent developments in the marketing environment.
COMPETITIVE INTELLIGENCE
BUSINESS INTELLIGENCE
SOURCE: (Kotler & Armstrong 1997; Mochtar & Arditi 2001)
Market intelligence's purpose
Competitors' assessment and tracking.
Early warnings of opportunities and threats
Support for strategic planning and implementation
Support of strategic decision - making
Market Intelligence information flow (Source: Teresa, Maria, Filipe & Carlos 2012)
DATA
Market research
Public information
Consumer information
Consumers Information
ANALYSIS
Market understanding the consumer
UNDERSTANDING
Knowledge
Competitive intelligence will be define the business performance, interacting with customer and observing competitors and other outside groups.
Source: Lackman, Saban, and Lanasa (2000)
BI refers to various software solutions, including technologies and methodologies needed to acquire the right information necessary for the business decision-making with the major purpose of enhancing the overall business performance on a marketplace.
Source: Wang and Wang (2008)
At right time and right place to right people
Company avoids surprises and identify opportunities and threats.
BI establishes a baseline for performance evaluation.
BI provides increased reaction time.
BI OBJECTIVES
Source: Collins (cited in Okkonen, Pirttimäki, Hannula & Lönnqvist 2002)
DEFENSE CONCLUSION
Full transcript