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Marketing and Communications Plan 2012
Transcript of Marketing and Communications Plan 2012
new patron prospects
My Place My Card Campaign
Marketing & Communications Plan
Package, Position, Promote
Sports Research Center
Major Campaign–MyPlace MyCard
"I'm Ready to Read"
Increase Brand Recognition
4,100 followers currently (89% increase)
4,338 likes currently (61% increase)
Increase the number of children
who have library cards
Online Ad Program
Search Engine Marketing (S.E.M.)
via 20–mile radius in a 5 month period
CPL click through rate=
Impression Based Campaign
Click through rate=