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Transcript of www.immigrationnorthwesternontario.ca
Immigration Northwestern Ontario Portal
April 7th, 2011
In advertising for the Immigration Northwestern Ontario Web Portal, we want to use visually attractive ads that exemplify the beauty of the area and use the ads to educate people on everything the area has to offer.
1. Increase hits to the Northwestern Ontario Immigration Portal website.
2. Increase awareness levels for the Portal website among the target markets.
3. Create an appealing image of Northwestern Ontario.
4. Promote a healthy lifestyle in all advertising.
Our Target Market
1. Foreign Students
BE CREATIVE: we will use our fresh, innovative and unique
personalities to generate creative ideas.
BE FUTURISTIC: the internet is the best tool to advertise a website, we spent 68% of our budget in this medium.
BE INNOVATIVE: we propose a plan to give every person a unique experience during his/her visit to the website.
2. Business Owners
4. Migrant Families
P L² A N S
where else can you?
DIRECT MAIL PIECES
can also be used as web banners
let`s see how they look...
posters - magazines - transit
...about that $250,000 budget