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adLuv Startup Pitch

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by

Hammad Ahmed

on 11 December 2013

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Transcript of adLuv Startup Pitch

Team
Malik Wahaj Ahmed
Hammad Ahmed
Founder & CEO
COO
Problem
Advertisers:
Visibility of an app among millions of apps on the app store.
Publishers:
Monetizing an app through advertisement.
Solution
Solution
INTRODUCING
Skin Ads
What are Skin Ads?

Preview of an App
A minor session for user to interact with
Do you want to play candy crush now?
Ease for the user
User is navigating through the app on his/her smart phone.
Ease for the user
Full screen Ad appears on the screen and user selects
Ease for the user
Interactive add appears and the user navigates through a small session.
Key Partners
Key Activities
Value Proposition
Customer Relationships
Customer Segments
Key Resources
Channels
Cost Structure
Revenue Streams
Business Model
- Online Marketing
- Website
- Public Relationship
- Seminars
- Advertisers (Large Game Studios)
- Publishers (Independent Developers)
- Skin Advertisement
- Ad Platform
- Gaming Studios
- Advertising Agencies
- Cloud based infrastructure for real time ad rendering
- Ad integration API
- Monitoring and Analytic
- Server Leasing
- Salaries of Resources
- Internet
- Work Space
- Utility Bills
- Marketing
- Cost per Install
- Cost per Time Session
- Ad servers
- Developers
- Trusted Companies Network
Thank You
Questions?
Software Engineer
(2 Years Exp)
Business Analyst
(2 Years Exp)
Server Side Developer
Internet Marketeer
REQUIRED
REQUIRED
Mock-up
Market Size
SWOT Analysis
Product Implementation Model
Cost Analysis
Revenue Model
One Year Plan
3 Months (MVP Model)
3 Months (Pre - Launch)
3 Months (Initial Phase)
Market Analysis
Customers
Customers Validation
Competitors
48% of Global Revenue
Asia Pacific
The BIGGEST market for mobile games
Next Year
Gamers in China > People in the USA
78% of all 1.2bn gamers
Play Mobile Games
The global mobile games market will grow
27.3%
annually to double in 2016 and reach
$23.9 billion
.
The tablet games market will show
400%
growth until 2016, reaching
$10 billion
.
- 1M Apps On Each App Store
- 60 Billion App Downloads
- Freemium Model On Rise
- Average App Prices
Android: 0.06$
iPhone: 0.19$
iPad: 0.50$
(Source:Flurry Analytics)
Market Analysis
Indie Game Developers
Gaming Studios
Game Advertisers
Game Publishers
Game Publishers Perspective:
Currently available business models:
Pay Per Install,
Subscription,
Bait n Hook/ In App Purchases
Advertising Model
Freemium Model

Game Advertisers Perspective:
Marketing Cost
Gamer's Reach
Market Size
Highly Competitive Market
1. URX
2. Quixey
3. DeepLink.Me
4. Hubbl
5. Kiip
Strengths:
- Disrupting The Ad Units
- App Marketplace Saturation
Weakness:
- Creating The Network Of Developers & Familiarizing them With The Concept
- Team Building In Process
Opportunities:
- Threat Of Entry Low
- Developers Always Experimenting With New Ad Networks
Threats:
- Patent Issues
- Legal Issues (Ad Guidelines - According To Marketplace)
Intellectual Property Laws
Development Milestones
- Skin Ads Generation Framework (Advertiser)
Support System (Documentation,HOWTO Videos)
Custom Skin Ads Library
- Ad Server Deployement
Ad Inventory Management System
Ad Filtering System
Ad Distribution System
Ad Monitoring & Analytic Component
Real Time Bidding For Game Advertisers (Relevant Ads)
- MobileSDK - iOS (Publisher)
Documentation
Support
- Live Skin Ads -- For Variety Of Games
- Website
One Time Cost (4K USD)
Development Machines
Website Domain/Hosting Cost
Graphics Design (Logo, Website)
Marketing Cost (Adwords / Social Media Campaigns )

Monthly Cost (~1.4K USD)
Office Rent
Utility Bills (Electricity, Internet)
Server Rent Cost
Development Cost
- CPI
- CPM
- Cost Per Time Session
- 80-20 Breakup
6 Months - Break Even Period
- Test Skin Ads Framework -- iOS
- Ad Server -- Beta
- TestSDK -- iOS
- TestAds -- One Screen Games
- Beta Launch
- Industry Feedback & Surveys
- Venture Capital & Angel Investment
- Learning n Support
- Online Marketing
- Event Organization
- Networking
- Partners Hunting
- Legal
- Company Registeration
- Alpha Launch
- Marketing Stunt
- For Advertisers
Discounted Ad Unit Rates
Ad Analytics Sharing
- For Publishers
100% Revenue
Free Skin Ad Advertisement
- Sales
- Customer Feedback
- Customer Management & Support
- 50 Gaming Studios -- Advertisers Target
- 500 Indie Developers -- Publishers Target
- Trusted Partners Network
- Pricing
- Revenue Streams
- Recruitment
- Maintenance
- Break Even
- Patents
Full transcript