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Fast Food Nation Chapter 10: Global Realization

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Nasser Odetallah

on 21 February 2014

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Transcript of Fast Food Nation Chapter 10: Global Realization

Chapter 10: Global Realization
Summary
Eric Schlosser starts off discussing the town of Plauen, Germany and its history in world politics, including its importance as one of the most Nazified cities in Germany. After the Allies bombed the city and World War II ended, the first new building built in the desecration of the town was a McDonald's.
Claim/Thesis
Eric Schlosser is trying to convey that McDonald's and other fast food restaurants, despite epitomizing capitalistic conquest, have spread throughout the entire world and has profoundly shaped modern society.
Syntax (Anaphora)
"[I]t could have been anywhere- anywhere in the United States, anywhere in the world." (Schlosser 234)
Summary
Next, Schlosser discusses the outreach of the McDonald's Corporation throughout the world. Every corner of the world has been "Americanized" with fast food, especially McDonald's.
By Nick Fedder, Nasser Odetallah, and Aurica Rising
Summary
The next section discusses Mikhail Gorbachev, a high-ranking officer of the fallen USSR, and his embarrassing and symbolic appearance right before a fast food convention. Schlosser says Gorbachev's speech was a symbol of gloating by America.
Summary
The final section returns to Plauen, Germany to discuss how the town has become extremely Americanized and how McDonald's has become a staple in every society.
Summary
The next sub-chapter talks about the rising obesity rate around the world and how a nation's obesity rate is closely tied to the amount of fast food stores it has.
Summary
In Britain, getting sued for libel can be extremely costly for the defendant, causing McDonald's to force critics to stop bad-mouthing them. However, the famous McLibel case drew attention because the accused pair of individuals, who were very poor, refused to recant their statements, instead opting to draw a huge amount of press coverage for attacking the behemoth McDonald's Corporation.
Ethos
"The anthropologist Yunxiang Yan has noted that in the eyes of Beijing consumers, McDonald's represents 'Americana and the promise of modernization.'" (Schlosser 230)
Logos
"By eating like Americans, people all over the world are... obese or overweight... [O]verweight people had a much higher rate of premature death." (Schlosser 240-242)
Pathos
"Young people who sought to distance themselves from the wartime behavior of their parents found escape in American movies, music, and novels." (Schlosser 232)
Syntax (Epistrophe)
"Millions of other people at that very moment were standing at the same counter, ordering the same food from the same menu, food that tasted everywhere the same." (Schlosser 234)
Syntax (Polysyndeton)
"They smoke Malboros and drink beer... and they dance... And for a few hours the spirit of the American West fills this funky bar... and the old dream lives on... and a wide-open frontier." (Schlosser 252)
Syntax (Parallelism)
"[The] 'Vogtland Cowboys,' put on their western boots and ten-gallon hats at night, and hit the town, drinking at The Ranch or joining the Square Dance Club" (Schlosser 252)
Word Play (Euphemism)
"[A] British libel case can be lost because of a truly innocent mistake." (Schlosser 245)
Logical Fallacy
"As a Soviet leader, Mikhail Gorbachev never learned when to leave the stage" (Schlosser 239)
Tone
"At the moment, Plauen’s unemployment rate is about 20 percent — twice the rate in Germany as a whole. You see men in their forties, a
lost generation, too young to retire but too old to fit into the new scheme, staggering drunk in the middle of the day. The factory workers
who bravely defied and brought down the old regime are the group who’ve fared worst, the group with the wrong skills and the least hope.
Others have done quite well."
Schlosser can safely assume Yan's interpretation because anthropologists study the human race and its societies and cultures. Schlosser uses this reliable resource to imply that McDonald's has roots in any country that is developed or currently developing and is a staple of modern society.
Schlosser uses simple logic to convey that eating fast food, such as McDonald's, is bad for a person's health.
Schlosser makes readers sympathize with the distressed children, and implies that the German children only "Americanized" in order to escape the thought of the destruction caused by their parents.
The repetition of "anywhere in" stresses the fact that a McDonald's restaurant is everywhere and anywhere across the globe.
The repetition of the word "same" towards the end of every phrase emphasizes how commonplace and ordinary McDonald's has become.
The repetiton of "and" focuses and emphasizes on the fact that the bar in Germany loves the American themes and customs even today.
Syntax (Asyndeton)
"[The problem of the world is] the rise of powerful multinationals that shift capital across borders with few qualms, that feel no allegiance to any nation, no loyalty to any group" (Schlosser 248)
The omission of the word "and" in front of the last phrase stresses that these companies cared about no one but themselves.
The sentence maintains a parallel structure with the use of "put" and "hit" and also "drinking" and "joining." This accentuates the Americanized actions they are doing.
Schlosser attempts to show pity for the defendants of a British libel case by claiming they made an "innocent mistake" rather than claiming that they were not properly prepared to go to court.
Word Play (Litote)
"McDonald's, however, would not be deterred." (Schlosser 229)
The phrase "not be deterred" means to carry on, but Schlosser's usage shows how determined McDonald's was.
Word Play (Rhetorical Question)
"'Why would you ever want to go to Plauen?'" (Schlosser 225)
The question points out that Plauen is an unimportant town that the majority of Germany believes is not worth visiting.
The passage above contains a genetic logical fallacy. Schlosser assumes Gorbachev didn't get off the stage because he was once a Soviet leader, and Schlosser assumes all Soviet leaders are the same.
Words such as "unemployment," "lost," "old," "scheme," "staggering," "drunk," "defied," "worst," and "least hope" paint a dismal tone of Plauen's economy above, which is blamed on Americanization and fast food restaurants.
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