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Social Media & Crisis Communication

How can social media be used in crisis communication? This was a presentation done for AAF Jackson at #MERGE2014
by

Robert Pettit

on 1 February 2014

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Transcript of Social Media & Crisis Communication

Social Media
& Crisis Communication

Robert Pettit
Digital Media Manager
Mississippi Department of Transportation

@rcpettit87
@MississippiDOT
#MERGE2014

wēi

When written in Chinese, the word 'crisis' is composed of two characters. One represents danger and the other represents opportunity.
CRISIS COMMUNICATION
Crisis communication is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.
http://en.wikipedia.org/wiki/Crisis_communication
As a business decision maker,
what are the top three concerns that
keep you up at night?
Burson-Marsteller asked...
Tesla Model S
• http://www.teslamotors.com/blog/model-s-fire
• http://www.teslamotors.com/blog/model-s-owner-tennessee
• http://www.teslamotors.com/blog/mission-tesla

Crisis Communication in Disaster Relief


Mobile apps and social media are 4th most popular source for emergency information during a disaster.
Social Tools in Emergencies
Natural Disasters = High Engagement
#winterweather
@MississippiDOT & Twitter
followers
increased by
sent over
tweets
generated
clicks
/MississippiDOT & Facebook
added
likes
top
posts came from #winterweather
peak reach of
on January 29, 2014
Positive feedback from online community
Questions
Thank You!
Southern gent with a penchant for Chinese food. Interested in #web #design #contentstrategy #socmed.
Robert Pettit
@rcpettit87
www.robertcpettit.com
Full transcript