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Social Networking - Atlanta, March 2013
Transcript of Social Networking - Atlanta, March 2013
2. 'This is a conversation - we're hoping to learn from YOU'
3. Start with an open question:
"How did you first learn about Habitat? What got you involved?"
<<Process: focus on the important role that friends/family play in influencing our decisions>>
"What sorts of stories did you hear about Habitat, prior to getting involved?" The social resources that each of us possess, linking us to others. Our friends, family, coworkers. Our churches, bowling clubs and class mates. People that will influenced by our comments, reactions and beliefs. Social Network: The tools we use to communicate with our social networks. Social Media: Viral communication: In the 70s, Habitat for Humanity volunteers used their 'social networks' to build a world-renowned organization. The phrase 'social networks' has been used by sociologists since the 50s. + =
Understand our programs, and the importance of addressing the problem of housing in a holistic manner Volunteer Target audience The story our volunteers tell about us depends on what they think about us. So, what do they think about us? That depends on their experience... We have influence over some variables, but not over everything.
What are some variables over which we have a high level of control? = Habitat's volunteer network in a virtual world Habitat for Humanity was built by a social network of volunteers. We'll explore the importance of our volunteers as spokespeople; and look at ways to support their efforts through the use of technology and facilitated experiences. We'll use case studies and examples from Rochester, New York, and Latin America & the Caribbean How are our volunteers' social networks currently being included into our work? Rochester, New York What are the most important stories that we want our volunteers to tell, and what opportunities can we provide to help them tell it? NRI, repairs, accessibility Complete house construction Projects led by or with partner organizations Organized community projects and activities Public Policy and Local Issues <<If we do indeed have people in Rochester & Costa Rica through Skype, we could do some sort of demonstration>>
Because new communications tools = immediacy of relationships How are others using social media? Smokeless stoves Water sanitation projects Community diagnostics & research How can we help move the conversation beyond the mundane, to what's really important? We want our volunteers to not only understand & support our programs, we want them to tell their friends and family about why the work is so important. That depends on their experience... Pouring concrete floors, or replacing roofs on shacks Complete house construction Projects led by partner organizations Organized community activities 'The Sector' Smokeless stoves Water sanitation projects Community diagnostics & research The current reality Communications volunteers The Community Use on-site staff to support/encourage storytelling How can we influence this individual's perception, beyond the stories they hear from our volunteers? What are our other channels into the community? Important point to make: We need to get out of the way, and let them speak on our behalf... It's not our story - it's THEIR story. Those who work in government positions, MFIs, other NGOs, etc. Corporations Professionals of today Churches Cross section of society, with a mandate to help those in need. Traditional media Still the primary source of news and entertainment for many. Co-branding
('Stamp of Approval') Youth Professionals of tomorrow = 5,700,000,000 minutes (5.7 billion) July, 2012: Americans spent talking to their friends through social media sites on their mobile phones. =
days 35 - 44 year olds Facebook users have, on average, 245 friends apiece Source: Pew Research Center - "Why most Facebook users get more than they give"
http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Facebook%20users_2.3.12.pdf According to Pew Research, a Facebook user can reach 31,170 people through friends of friends.