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Corporate Storytelling: frame by frame

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Raf Stevens

on 9 September 2010

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Transcript of Corporate Storytelling: frame by frame

competitive strategy is about taking offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces and generate a superior return on investment.
a lot of companies
have 1 major issue Their communication
lacks IMPACT The big
WHY What is
your product/service? Who is
your market? Who is
behind the company? Who is
your competition? What is
competitive advantage? TIP:
Be inspirational
By Raf Stevens
www.corporatestoryteller.be Storytelling for organizations: Sharing Knowledge
Sharing Values
Developing Trust & Commitment
Generating Emotional Connection

Explicit knowledge:
is the ‘know-what’ of an organization.

Is the ‘visible’ knowledge.

Tacit knowledge:
Is the ‘knowhow’ of an organization.

Is the ‘invisible’ knowledge

Sharing knowlegde Sharing values Trust & commitment Emotional connection My
storytelling services First this:
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