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Corporate Storytelling: frame by frame
Raf Stevenson 9 September 2010
Transcript of Corporate Storytelling: frame by frame
a lot of companies
have 1 major issue Their communication
lacks IMPACT The big
WHY What is
your product/service? Who is
your market? Who is
behind the company? Who is
your competition? What is
competitive advantage? TIP:
By Raf Stevens
www.corporatestoryteller.be Storytelling for organizations: Sharing Knowledge
Developing Trust & Commitment
Generating Emotional Connection
is the ‘know-what’ of an organization.
Is the ‘visible’ knowledge.
Is the ‘knowhow’ of an organization.
Is the ‘invisible’ knowledge
Sharing knowlegde Sharing values Trust & commitment Emotional connection My
storytelling services First this: