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Brier & Thorn - Start with Why 2016


Alissa Knight

on 21 January 2016

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Transcript of Brier & Thorn - Start with Why 2016

"People don't buy what you do, they buy why you do it." -Simon Sinek
Companies with a fuzzy sense of why rely on price and feature manipulations (commodity)

Truth is, we all have access to the same talent for about the same price and about the same capabilities

Other firms start out with
they do and
they do it.

We prefer to start with
We Believe:
IT Security is a people problem, not a technology problem.
Therefore, it should be fixed with people, not technology.

Defense-in-depth is an antiquated model
designed to protect from the outside-in.

IT security should be a
management system
driven by a feedback loop

such as the Demming Cycle or Six Sigma DMAIC

MSSPs should manage what you already have
not what you should buy

"If I had asked people what they wanted, they would have said a faster horse." -Henry Ford
. Our clients rely on us to be sparring partners, challenging the status quo knowing that we don't always say what they want to hear

We're product agnostic, recommending the best solution for every problem.

We don't care about comparing ourselves to other companies and why we're better than them. There may be companies out there better in certain areas than us. We focus on being better than we were yesterday and better tomorrow than we were today.

Looking for repeat business
. We seek to earn loyalty from our customers, not repeat business. Repeat business is multiple transactions, loyalty is when our clients are willing to turn down a better price, a better service to continue doing business with us. Loyalty is not easily won.
We aren't:
"If I had 6 hours to cut down a tree, I'd spend the first 4 hours sharpening my axe." -Abraham Lincoln
What we do:
We manage IT risk through the application of people and processes to secure data.
How we do it
What are the crown jewels?
Risk Management
Build an ISMS
Perform Risk Assessment
Perform Internal Audit

Threat Management
Perform Penetration Test
Perform Incident Response
Perform Network Security Monitoring
What are you trying to protect?
What is your objective?
Asset Register
Are we achieving our stated goals?
Are we lowering risk?
Perform Annual Management Review Meetings
Corrective Action Reports, Risk Treatment Plans
... and here's how we do it
Now that you know all about us..
We want to know all about you.
Brier & Thorn, Inc.
1855 1st Avenue, Suite 103
San Diego, CA 92101
+1 858 381 4977

Brier & Thorn Germany, GmbH
Königstraße 10C 70173
Stuttgart, Germany
+49 711 2295 4576
Brier & Thorn UK Limited
London Kensington
Olympia Crown House 72
Hammersmith Rd.
Hammersmith, London
UK W148th
+44 20 3318 6696
Brier & Thorn Mexico, S.A.P.I. de C.V.
Mexico City Reforma – New York Life Building
Torre New York Life Piso 26
Paseo de la Reforma 342
Col. Juárez Mexico City, C.P 06600
Tel: +52 551 168 9620
Contacting Us
Full transcript