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Professional Lobbying 101
Transcript of Professional Lobbying 101
The term “lobbyist” has been around since 1850.
Legend has it the name came from the individuals who used to wait in the lobby of the Willard Hotel for Members of Congress or public officials who dined there. Individuals would basically “hang out” in the lobby, waiting for the opportunity to have an informal conversation with the policy-maker in the hotel lobby, often resulting in having influenced a decision or vote.
The first amendment of the constitution protects Americans’ right to petition the government on any issue they see fit.
Advocacy compared to Lobbying
Principals of Lobbying
Roles of a Lobbyist
Marquette Office of Public Affairs
Governmental and Community Affairs
On Campus Home to the Les Aspin Center for Government
University Special Events
Definition of Lobbying:
An attempt by an individual or group to influence the legislative or administrative process by communicating with elected officials.
The facilitation of an exchange of important ideas and information between the government and private parties.
The Willard Hotel Lobby
“Lobbying is always advocacy.
Advocacy isn’t always lobbying.”
—Gear Up for Capitol Hill, ProLiteracy
Public and Private Partnerships
The Government gives money to private institutions because...
Provision of a service for the benefit of society
(i.e., in the public interest) that the government
may not be able to provide for a variety of reasons, including expertise, capacity, geography, etc.
Professional Lobbying 101
Importance of Networking
Be willing to negotiate – important to get to a deal, not always to a win
Must be registered to work on behalf on an entity and follow the ethics laws
The Wall Street of Washington D.C.
Sources of Interpersonal Power
Position inherently gains respect despite actual knowledge of the person, i.e: a firefighter or a soldier. This power is based on interpersonal attraction.
Persuading using reputation. The agent and target agree that agent has influential rights, based on position and mutual agreement
Persuade using consequences to doing the opposite of what you want. Such as, the agent’s ability to cause an unpleasant experience for a target.
Persuade using benefits to both parties so that everyone wins. Such as, the agent’s ability to control the rewards that the target wants.
Using expertise on a subject to persuade. The agent has knowledge the target needs.
Background of a Lobbyist
Lobbying: A Growing Industry
Total lobbying expenditures on Congress and federal bureaucracy
Money spent on lobbying has steadily increased over time, and steeply outpaces inflation
Data is an understatement of actual lobbying activities, due to “gray area” in lobbying law
Center for Responsive Politics, based on data from Senate Office of Public Records, downloaded Jan. 27, 2014. *Numbers are only of registered lobbyists. http://www.opensecrets.org/lobby/index.php
Lack of green space for student recreation and club sports.
Vacant, unsightly property for the city.
Argument based on
because solution to problem is mutually beneficial.
In 2004, the Near West Side Area Comprehensive Plan identified the park as a neighborhood development project, recommended a partnership with a local institution for operation.
is used because Marquette is a known neighbor with positive reputation (
) based on other partnerships (e.g. Avenue’s West sub-station).
MUSG demands ->
-> OPA, Rec Sports strategize
-> Consult Avenues West Assoc.
-> Alderman Bauman proposal
-> Common Council passes legislation
-> Mayor Barrett signs legislation into law
The university invests in the improvements within a year of the lease and pays $1 to the city each year through 2035. DPW removes asphalt, plants grass, and renovates field house.
Change 18th St. from one-way to two-way to accommodate increased traffic flow.
Park opened daily to children of Milwaukee Rescue Mission School for recess as a safe place to play.
Goals for Governmental and Community Affairs
Positive working relationships with elected and other public officials at all levels of government.
Increase government funding and overall value to the university, neighborhood, and community at-large. Includes “Peace of Mind” issues.
Strong presence in neighborhood organizations and ongoing role in neighborhood development.
Greater relevance to university departments through outreach and communication.
Serve as point of contact for community – dot connectors
Unsafe pedestrian crossing
Median as “midblock sanctuary” & aesthetic improvement to retail district (
Public Works Committee
Wells Street Median Legislation
The resolution is passed by the Public Works Committee (5-0) and sent to the Common Council on September 24, 2008
After it passed the Public Works Committee, a draft is sent to the Common Council. The Common Council consists of 15 voting members.
The Resolution passed unanimously on October 7th, 2008 with 14 “yay” votes (14-0)
Mayor Barrett signed the resolution on October 9th, 2008
MUSG ->Alderman -> OPA -> Stakeholders
City funds road infrastructure, and Marquette funds the aesthetic improvements
Completed Project on
Marquette Interchange Project
Phase 1: Lobbying the Legislature
Original plans called for the elimination of the 13th Street exit ramp and the creation of an 11th Street entrance ramp between Carpenter and Cobeen Halls. MU is politely dismissed by WisDOT.
MU gets divided legislature to unanimously insert the 13th Street exit into the state budget. DOT gets the governor to veto the language. (
As a result, DOT is more willing to sit down with MU to listen to our concerns. DOT includes the 13th Street Exit in their final plans. (
RATIONAL PERSUASION AND CONSULTATION
Phase 2: Lobbying the Congress
As a coalition with WisDOT and MMAC, MU leverages its relationships with the Wisconsin Congressional Delegation to earmark federal funding for the Marquette Interchange Project.
COALITION AND INSPIRATIONAL APPEALS
Phase 3: Mitigation work with WisDOT
MU and DOT have a great working relationship. Even though we are not equals, DOT treats MU and other stakeholders as partners. (
REFERENT AND REWARD POWER
Major accommodations made to MU throughout project: Color Committee, 11th Street Wiggle, exam/event schedules, pedestrian safety, ramp configurations, aesthetics, etc.
Phase 4: MU License Plate
Working in consultation with DOT, we discuss the best type of plate to pursue– non-fundraising plate and MU offers to pay the up front costs of the design and development of the plate.
Sept. 2010 - MU submits request for $8 million expansion to State Building Commission
March/April 2011 - State Building Commission and Joint Committee on Finance approve expansion fund
2012 - MUSOD receives $8 million from the Wisconsin State Building Commission and breaks ground on expanded facility.
August 2013: MUSOD welcomes expanded dental class
Used principles of
Thank you for Smoking (2005)
Charlie Wilson's War (2007)
Communicating the Issues
Need for services
Demand for services
The Issues + "The Ask"
Need for services
Demand for services
Specific legislative language
Request for money
Top lobbying victories of 2013
Twitter hired its first lobbyist
Tobacco lobbying on the rise throughout New York
Google again tops tech spending on lobbying
Facebook turns 10, "Leaning In" to Washington
State Legislature - Assembly and Senate
State Committees - Joint Committee on Finance
State Agencies - WisDOT
Congress - House of Representatives and U.S. Senate
Federal Committees - Appropriations, Health, Labor & Pensions
Federal Agencies - Department of Education
AJCU, NAICU, WDA
Legally Blonde 2 (2003)
Why does the Government give money to