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Barnes & Noble Case

449
by

Brittany Murray

on 29 November 2012

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Transcript of Barnes & Noble Case

Brittany Murray
Daniel Dellinger
Eric Chiya
Huy Vu
Jared Wright Background 1873
Charles Barnes
1917
Wiiliam Barnes
G. Clifford Noble 1970's 1970
Leonard Riggio
Student Book Exchange
Purchased Barnes & Noble
Operates 600 College Bookstores
1975
Began discount Bookselling
Quickly Expanded to 50 Stores
Mail order service 1980's 1980s
Decade of Expansion
1987
Purchased B. Dalton & Doubleday
Grew to 800 stores nationally Strengths Brand awareness
Competitive Pricing
Large selection
National Chain
Partnered with Microsoft Weaknesses No B&N stores abroad
No global presence
Forced to sell devices at a loss to compete with Amazon
Lack of capital Opportunities Entering tablet market
Entering video streaming buy/rental
Expand internationally
Ebooks/app market Threats Strong competition in tablet market(Kindle, iPad, etc)
Ebooks (physical stores)
Competitors advertising capabilities
Struggling economic conditions Recommendations Problem 1 Small share of the tablet market
Lack of public awareness of Nook
Poor advertising methods
Few applications for Nook tablet
Higher profits and foothold on tablet market Problem 2 Problem 3 SWOT Analysis Action Plan Questions? Solution 1
Increase advertising budget
Hire a new/different advertising agency
Create incentive for app developers to extend app development to Nook app store Solution 2 Solution 3 Thank You for your Attention!
Partner up with overseas brick & mortar companies
- characteristics similar to that of B&N
- access to larger audience Small international presence
Limits growth potential based on U.S. sales only
Long-term competitive presence is jeopardized
Reduce the number of stores/locations
Less emphasis on non-core products (toys, electronics, etc.)
The decrease in public demand for non e-books
Convenience and accessibility of e-books
Bottom line affected Focused more on superstores
Selling:
Books
DVDs
Music
Cafe 1990's Internet Selling direct for 25 years
1997 opened website
Today
Largest selection online with 2 million titles 2000's 2009
Purchased Fictionwise
Released Nook
Launched world's Largest Bookstore
2010
Nook Color
2011
Nook Simple Touch
Nook tablet
2012
Nook simple Touch w/ Glowlight
Nook HD& HD+ Financial Ratios Barnes & Noble 5 Year Trend Barnes & Nobles Compared to Competition Barnes & Nobles vs. Competitors Financial Analysis Barnes & Noble Stock Price
Full transcript