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Unit 6: Critical Approaches to Creative Media Products

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Chris Kuta

on 9 May 2014

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Transcript of Unit 6: Critical Approaches to Creative Media Products

There are many processes and lengths that media producers of television programmes, stations, newspapers and website publishers, as well as streamers and social media analysts, go to in order to find out
who the audience is, and how to target them
Defining Audiences
By being able to classify an audience in terms of Socio-economics, Physographics, Mainstream and Niche, producers are able to target audiences; by including elements that will appeal to specific group, producers such as advertisers can target specific products to specific groups of people.
So how do they do it?
You might know this one by another name, demographic grouping.

Socio-economic classification refers to the social grade definitions, which are used to describe, measure and classify people of different social grade.

This is done by grouping people in terms of income and earnings levels, market research, social commentary, lifestyle statistics, and statistical research and analysis.
Unit 6: Critical Approaches to Creative Media Products
C1: Understanding how media producers define audiences
What picture can you use for psychographics?
This is all about creating a consumer profile, so that products can include key elements that will meet the needs of the audience.

Analysis of consumer lifestyles to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree or disagree with activities, interests, opinions statements. Results of this exercise are combined with geographic (place of work or residence) and demographic (age, education, occupation, etc.) characteristics to develop a more 'lifelike' portrait of the targeted consumer segment.
Mass audience - often termed 'broadcast audience'. Those who consume mainstream or popular texts such as soaps, reality shows, game shows or anything between 1800 and 2100.

Mass audience is easy to identify when looking at programmes, but can we say the same about films, magazines, websites and apps?
In a Powerpoint, you will need to:
Describe what is meant by the term Defining Media Audiences.
Explain the meaning of the terms Socio-Economic; Psychographic, Mainstream and Niche audiences.
This is for one simple truth, bigger audience/reception means bigger success. The bigger the success, the more money companies are willing to invest. Who wants to invest in a low popularity programme?
I'll let the video do the talking on this one.
This will grant you a P1 for this unit of work.
Your second task is to choose 1 media text, and provide a case study and identify the audience, using the terms we have discussed in the class.
This will allow you to gain M, D criteria, as well as contributing to P4.
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