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Google Analytics Year in Review for GSA

July 1, 2012 - June 30, 2013
by

Sarah Kaczmarek

on 15 March 2015

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Transcript of Google Analytics Year in Review for GSA

Google Analytics Year in Review
So What?
July 1, 2012 - June 30, 2013
2.3 Million People, 3.6 Million Visits, 13.4 Million Pageviews
8%
Top 10 Agencies
New Visitor!
60%
Who?
Consolidated
Financial Statement
& Press Release
High Risk
Update
Duplication
Update
3.65 pages per visit average
53% view one page
2:54 average visit duration
60% stay 0-10 seconds
What?
Where?
Dark Social 23%
10 Most Searched Terms
GAO.gov
Search 56%
New vs. Traditional Media:
2x > WaPo
Referral 12%
Direct 7%
Some
Most
Few
Social 25%
Why?
50% start here
63% leave here
19% start here
30% leave here
How?
Product Summary
*
3.9M
1.5M-934K
154K- 124K
327K-188K
37K-3K
*
Resources for...
More Pageviews to Fewer Pageviews in Rows

*
Indicates a bounce rate above 50%
*
*
*
*
*
*
The Home Page
Key Issues & Collections
Mobile and Social
Product Summary Page
Sarah Kaczmarek
Digital Communications Manager
US GAO

KaczmarekS@gao.gov
@StudioSarah
www.SarahKaczmarek.com

PPACA report on
HC exchanges
Agenda:
Sample Presentation
Sample Infographic & Template
Takeaways
Q&A

Takeaways:
Interpret metrics in context
Tell a story with metrics
Download the template
Full transcript