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Dine12

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by

Adam Chiavacci

on 26 July 2013

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Transcript of Dine12

EXECUTIVE
SUMMARY

COMPANY MISSION
MANAGEMENT & ORGANIZATION
TARGET
MARKET

COMPETITION
STRATEGIC
PARTNERSHIPS

PRICING &
MARKETING

FINANCIALS
CREATIVE
ADVERTISING

OFFERING
APPENDICES
Adam Chiavacci
Kelsey Young
Adesola Sanusi
Daniel Cruz
Phillip Isom
Brianna Henriquez
CEO
CMD
CFO
COO
CTO
Head of Relations
Less Red Tape and Formalities

Gives us Flexibility in divvying up profits among owners

Flexibility in Ownership
LLC
Restaurant Schedule
Background
Established in October 2013 in Miami, Fl

Recognized a Need for Affordable Fine Dining

LLC
Overview
Subscription Based

Recieve a Card in the Mail

Access to Specialized Menu at 12 Restaurants in Each of 3 Cities at a minimum of 25% off

Target High-End, Trendy, Established, and Novel Restaurants

Restaurant Week
Credo
We strive to provide discounted meals at trendy, family-oriented, and high-end restaurants for professionals, families, and casual diners.

The CEO, executives, associates and others affiliated with the company value one of a kind dining experiences and social interactions in major, metropolitan cities.

DINE12 aims to provide a transparent and wholesome service for customers. To achieve this, we will build personal relationships with clients and work collaboratively to meet their direct needs.

Operations
University of Pennsylvania: Industrial Engineering & BS in Management

MBA From Columbia University
Dartmouth College: Marketing

MBA From Harvard
University of Pennsylvania: BS Economics Concentration Accounting

MBA From Harvard
University of Pennsylvania: BS in Economics

JD/MBA From Harvard
MIT: Computer Science

MBA From Wharton
Duke University: Marketing

MBA From Universidad de Santiago, Chile
Families, Business Professionals, & Casual Diners
Miami
L.A.
New York City
Population: 413,892

Families: 50.22% - 207,856

Business Firms: 85,146

Population Between 20-34: 21.3% for 88,241
Population: 3,857,799

Families: 1,312,983

Business Firms: 450,108

Population Between 20-34: 26.36% for 1,016,916
Population: 8,336,697

Families: 3,049,978

Business Firms: 944,129

Population Between 20-34: 24.45% for 2,038,322
Total Market of 5,029,521
Population Reach Includes Miami Dade County: 2,591,035

Cultural Hub, Fine Dining Destination, Average Income Higher

Highest Median Household Income above $50,000 anually

825,116 Housholds &403,672 Business Firms
Miami
Industry
Miscellaneous Food Stores Industry

Over 200 Restaurants Annually

Fine Dining Took a 9% Hit in 2008, While Fast Food Service Increased 5.1%

Market for Fine-Dining With Lower Cost
Competitors
Restaurant Relations
Aquisition
Retention
No Charge

Brings Publicity

Drinks Drive Profits at Restaurants

Goal: Have Restaurants Desire to be Part of Our Business
Proven Driving of Sales

Great Client Services

$150,000 a Year for Relations



Miami Spice
Charges Restaurants $850 to be Members

One Month Period

Same Concept - Will Hurt Sales for the Month

May Add Familiarity to Our Brand as a "Year Long MiamiSpice or Restaurant Week"
PRICING
Investment
Overhead: $24,250
First 3 Months of Operation Costs: $202,880
Start up Costs/Total Investment: $230,000
MARKETING

General Media
Television, Magazines, Print Ads, Website, Invitations

Social Media
Twitter, Facebook, YouTube, Pinterest


Style Dining
Community Outreach Campaign

Name Recognition

Limited Free Merchandise
Customer Loyalty
Long-term customers–rewarding patronage

Annual raffle contest ($500.00)

Winner: Yr. long subscription

Impression of a new society
http://danielcruz2014.wix.com/dine12
"68% of Our Customers are Returning, Local Guests, so We Will Take Any Measure to Establish a Better Relationship With Locals" - Scarpetta

"Anything That We Could do in Order to Help Generate Revenue and Continue to Bring in New Customers is Something that We Would Always Be Interested" - Zuma

"Anything that Brings Good Publicity, We are Interested In" - Toro Toro
Restaurants
Highest Business Birthrate in the US

High Growth of Self Employed Individuals

California's Tax Code Makes it Unreasonable to Start a Business There

New York Has Higher Taxes Than Florida
Florida

COMPANY MISSION
Restaurants.com
No Membership Packages

No Focus on Fine Dining
Full transcript